Cold? Take advantage of it to start with coffee

Although since December 2022 there has been a time of low temperatures, the winter season can represent an important opportunity to undertake, not only selling warm items such as blankets or jackets, but also drinks and food, for example the coffee, one of the favorites for Mexicans.

Sample of the taste for coffee in Mexico is that in the country the coffee shops represent 10.2% of job creation of the restaurant industry in Mexico, reveal data from the National Institute of Statistics and Geography. The expectation of growth is perceived for this year.

Likewise, data from Kantar Mexico’s Worldpanel indicate that in recent years, especially after the pandemic, the roasted and ground coffee has gained relevance, with a rebound of 20.8% and is considered the third category of the basic basket of non-alcoholic beverages.

“Coffee shops are a high profit margin business, as producing a cup of coffee ranges from eight and 10 pesos, while its price to the public is offered between 25 and 34 pesos, more than double the cost of production”, explains Sylvia Gutiérrez, specialized advisor of the Mexican Association of Coffees and Specialty Coffee Shops (AMCCE).

Therefore, if you are thinking of starting a business, A cafe Even if it is small, it may be the best option for this 2023, because in addition to the cold season, coffee is consumed all year round by people of all socio-economic levels, but how to undertake?

In the opinion of Compartamos Banco, success in this type of business does not necessarily imply a large economic investment or renting large premises in high-cost areas, since it can be started in fonditas, snack bars and even aesthetics, that is, any business can implement it or add it to your offer. Making it at home is another option, it only requires investing in coffee makers and dessert machines to complement it, if desired.

“The recommendation for any entrepreneur who wants to dedicate himself to the sale of hot drinks is to start with the offer of coffee over other infusions, since it is one of the favorite drinks of Mexicans, who consume it at any time of the day,” he says. the financial institution.

Therefore, share below seven tips to start with coffee

Balance your times

Being your own boss or boss, despite sounding like a cliché, has its benefits, such as having the freedom to decide who to work with and managing schedules responsibly.

The idea of ​​the success of any business must be based on knowing how to manage time, without neglecting personal life, since both are important and require a high commitment to reach fullness as people.

Consider home delivery

One of the great lessons learned from the pandemic is selling through social media and the importance of consuming local. Therefore, it is recommended to include in your operations and possible costs a delivery man who delivers orders from your cafeteria.

“This option will help you a lot if you start your business in your own home, or it will expand your reach if you have a local.”

ask for help

Although enthusiasm and the desire to get ahead are crucial to start any business or expand the one you already have, when starting a business, it is important that you investigate in depth, especially the universe of your new project and that you approach professionals who can advise you on finances and administration.

Make smart investments

The initial investment is important for any project, from the rent and remodeling of a local, to the acquisition of a coffee maker, they are part of this first investment, so it is important that you define the initial needs of your venture and the budget for them.

Choose the best provider

The choice of raw material for your business should depend on factors such as the type of coffee you want to promote, its quality, the supplier’s commitment and, above all, prices.

Remember that the higher the quality of raw material, the higher the quality of the final product.

Be a different cup of coffee

Including some local options in your menu, with diverse and even exotic flavors, can expose you to potential consumers.

“Remember that an immersive customer experience is sought in cafeterias, so it may be vital to highlight not only the menu, but also the decoration and presentation of the products.”

Create an image suitable for social networks

Make sure that the setting of your place has an attractive theme, which may be suitable for people to take pictures to upload to social networks, that will help your venture to be better known.