Guadalajara, Jal. The economic development that Tequila Route generated in the municipalities that produce the drink, it will also be replicated in Cundinamarca, Colombia.
Authorities of that Colombian region and the liquor company Cundinamarca met this Tuesday with representatives of the Tequila Regulatory Council (CRT), the National Chamber of the Tequila Industry (CNIT) and the Ministry of Economic Development (Sedeco) of Jalisco.
The objective is to create alliances for the exchange of technical and commercial knowledge so that Colombia can replicate the model of the Tequila tourist route as well as develop the Denomination of Origin of Colombian brandy.
The agreements intend to create commercial alliances between tequila companies and the liquor company of Cundinamarca, Colombia, so that they can commercialize tequila, while in Jalisco they will seek allies to position Colombian brandy and rum in this state.
“This opens the opportunity for many tequila producers to have an important showcase in Colombia for the distribution of their products and, why not, for them to find distribution in Mexico of their drink and rum,” said the director of Foreign Trade of Sedeco, Claudia Villarruel.