Hairstylist reveals how he’s made more than $1million in just one year with a fake tan that leaves skin glowing and sun-kissed – without any chemicals
- A natural fake tan brand is making skin glow like no other with its secret formula
- Founded by hair stylist Corbin Holliday, it is 100 percent Australian made
- He created the tan after being diagnosed with a chronic illness caused by toxins
A natural Australian beauty brand that has promised to ‘take the fake out of fake tan’ is making skin glow with a best-selling secret formula that has made over $1million in one year.
Three Warriors is a range of mousse, mist and liquid false tan that’s making huge waves in the clean beauty industry thanks to its chemical-free ingredients sourced in Tasmania that leave skin looking sun-kissed without exposing it to UV rays.
The formula, which is scented with fresh lime and doesn’t produce the stale biscuit-like smell typically associated with fake tan, fades evenly without becoming patchy.
Suitable for all skin types, each $34.95 (AUD) bottle leaves complexions looking naturally bronzed – not orange.
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Natural Australian beauty brand Three Warriors has made seven figures in the past 12 months with its best-selling fake tan (pictured on a customer)
The tan leaves skin looking naturally sun-kissed, as seen on a customer before (left) and after (right) application
This is thanks to three ‘wonder’ ingredients: raw hand-pressed olive oil, pure Tasmanian spring water and chamomile flower which work together to moisturise and strengthen the skin’s barrier function.
The brand, which has been certified as organic, vegan and cruelty-free, was founded in 2017 by Hobart hair stylist Corbin Holliday, 33.
‘The way we stand out is we’re not a warm orange base like other tans on the market, we’re a violet cool tone which goes on naturally on all skin tones,’ Mr Holliday told Daily Mail Australia.
Mr Holliday created the tan with his best friend, a biochemist, after he was diagnosed with chronic inflammatory response syndrome – a debilitating condition also known as biotoxin illness which is caused by long-term exposure to damp and mould.
A customer is pictured before (left) and after (right) applying Three Warriors fake tan
The brand was founded in 2017 by Hobart hairstylist Corbin Holliday (pictured in a testing lab)
Symptoms include migraines, anxiety, brain fog, memory loss, intense fatigue and full-body nerve pain which Mr Holliday still experiences today.
His frightening health journey inspired him to change his diet and adopt a lifestyle free from chemicals and synthetic additives.
Mr Holliday hopes the story behind his fake tan will raise awareness about the hidden toxins we put on and into our bodies everyday. And it’s clearly paying dividends.
‘Sales have gone gangbusters,’ Mr Holliday said.
‘I never expected the brand to have made seven figures in the past 12 months, but I think people now want to not only look good, but feel good too.’
The range of mousse, mist and liquid false tan is making huge waves in the clean beauty industry thanks to its chemical-free ingredients sourced in Tasmania
Celebrity fans include PR queen Roxy Jacenko, model Ashley Hart and Irene Falcone, the previous owner of Australia’s leading clean beauty website Nourished Life.
After trying the product, Ms Falcone said she doesn’t think she will ever use another brand of natural fake tan again.
Three Warriors is currently sold online in Australia and across five European countries – Ireland, Germany, Iceland, Luxembourg and the Netherlands – with an expansion into the US slated for late 2021.
New products are also planned for launch in 2022, but Mr Holliday is remaining tightlipped about the range.