Puebla, Pue. The president of the Puebla Brewers Association (Acerpue), Alberto Soto Fuentes, reported that during this year they have achieved a 70% recovery in sales, after they plummeted to 20% due to the start of the pandemic and that until 2021 they only improved minimally.
He indicated that 200 lost jobs have been recovered from the 500 generated by 35 brands in Puebla for production and distribution, by resuming activities at 100% bars and restaurants since the beginning of 2022.
The leader said that without exception all the small brewers were almost unemployed as they did not have distribution channels at that time of the peak of Covid-19 infections, since the restaurants, which are the ones that buy the most, were closed or only sold food. to carry out.
He recalled that since 2017 they had been generating 10 million liters per year, with an average growth of 15%, an amount that had been lost since 2020 due to the pandemic, in addition to the fact that supply contracts had to be stopped.
In this tenor, he pointed out that raw materials; barley, hops and yeast are imported from the United States, Germany and South America, since in Mexican territory they are monopolized by large companies through contract farming.
Soto Fuentes pointed out that these products had been getting more expensive for three years, which caused the price of the drink per bottle to rise 30 percent.
The average consumption is three beers, so those who are frequent customers know that despite the high cost they pay, since each bottle costs between 40 and 45 pesos, in return they receive a quality product,” he said.
The businessman stressed that this recovery is positive for the sector and that they hope to reach 100% in the final stretch of 2022, as they were before the pandemic, without even projecting to generate more new jobs compared to those recovered.
However, he said that there is always uncertainty due to outbreaks of the virus, since they do not sell in convenience stores or supermarkets, because the demand in volume is too high and if they do not have the capacity to supply everyone, they have preferred better to the restaurants and bars.
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