Of all the insults in his considerable lexicon of vituperation — ‘dummy’, ‘stupid’, ‘weak’, ‘dopey’, ‘moron’, ‘dishonest’, ‘pathetic’, and so on — ‘loser’ is perhaps the one closest to his heart.
Since he signed on with Twitter in 2009, he has tweeted the word ‘loser’ on no fewer than 234 occasions. Often, he will employ it as a general term of abuse, generally teaming it with the word ‘haters’. ‘I would like to wish all fathers, even the haters and losers, a very happy Fathers Day,’ he tweeted on June 14, 2014.
On his drive back to The White House after hearing that he had lost the Presidential election, Donald Trump was greeted by chants of ‘Loser! Loser! Loser!’ from the crowds
‘Sorry, losers and haters, but my I.Q. is one of the highest — and you all know it,’ he tweeted on May 8 2013. ‘Please don’t feel so stupid or insecure, it’s not your fault.’
That same year, after a poll named him one of the most envied men in the country, he tweeted: ‘If I’m the third most envied man in America, the small group of haters and losers must be nauseas’, misspelling ‘nauseous’, which suggested, not for the first time, that he himself is a loser when it comes to spelling. Many individuals, from Russell Brand to Joe Biden, have been singled out as losers by Trump.
The TV personality Rosie O’Donnell was an early target. ‘I feel sorry for Rosie’s new partner in love whose parents are devastated at the thought of their daughter being with @Rosie — a true loser,’ Trump tweeted on December 14, 2011.
Five months later, after the singer Cher attacked the Republican contender Mitt Romney, Trump tweeted: ‘@Cher attacked @MittRomney. She is an average talent who is out of touch with reality. Like @Rosie O’Donnell, a total loser!’ Before long, he would also be categorising Mitt Romney as a loser.
Trump returned to attacking Rosie O’Donnell in 2014. ‘Sorry, @ Rosie is a mentally sick woman, a bully, a dummy and, above all, a loser.’ Time and time again, he has called the editor Graydon Carter, formerly of Spy magazine and Vanity Fair, a loser, perhaps because Carter was the first to point out that Mr Trump has unusually small hands.
‘He is a real loser!’ Trump tweeted against Carter in 2012.
‘Graydon Carter is a major loser, just ask his wife!’ he tweeted in 2013.
‘Wow, Vanity Fair was totally shut out at the National Magazine Awards — it got NOTHING,’ in 2014. ‘Graydon Carter is a loser with bad food restaurants!’
The following year, he was still at it. ‘He is a total loser!’
Trump’s definition of a loser is, by and large, anyone who has ever spoken a word against him. On January 5, 2018, he singled out the journalist and author Michael Wolff for the title.
Many individuals, from Russell Brand to Joe Biden, have been singled out as losers by Trump
‘Michael Wolff is a total loser who made up stories in order to sell this really boring and untruthful book. He used Sloppy Steve Bannon, who cried when he got fired and begged for his job. Now Sloppy Steve has been dumped like a dog by almost everyone.’
Not least by Trump himself: the President has made a habit of first firing staff, then calling them losers. This year, he turned on his former White House Director of Communications, Anthony Scaramucci.
‘@Scaramucci … only lasted 11 days in his favorite of all time Administration, before being fired for, again, making a fool of himself. Anthony is a loser who begged to come back. I said ‘No Thanks’.’
Thankfully, he has yet to point the finger at our own Prime Minister. This suggests he has yet to see the famous photograph of Boris’s car filled with old food cartons and crisp packets and bottles of water.
Trump has always made it clear that, if there’s one thing he cannot abide, it’s an untidy car. ‘I can always tell a loser when I see someone with a car for sale that is filthy dirty,’ he wrote in one of his many get-rich-quick manuals, Trump 101: The Way To Success. ‘It’s so easy to make it look better.’
And now Trump himself has joined the ranks of losers he so despises. What has given the world’s most famous loser such a fear of losing? This is something I plan to explore in my next column.