New York (Trends Wide) — More and more establishments offer customers the option of tipping, from coffee shops to ice cream parlors.
About 48% of quick-service restaurants like Starbucks, Panera and McDonald’s now offer customers the option of tipping, according to data released this month by Toast, a restaurant management software company. This figure is higher than the 38% of 2020.
But Americans tip less.
The percentage of tips at quick-service restaurants last quarter was 15.9%, compared to 16.4% last year.
According to experts, people tip less due, in part, to inflation. She’s also overwhelmed by the number of places that give her the option to tip with a card on an iPad, leading people to be less generous.
Customers and workers today face a radically different tipping culture than a few years ago, without clear rules.
Although consumers are used to tipping servers, bartenders and other service workers, tipping a barista or cashier may be a new phenomenon for many shoppers.
This phenomenon is due in large part to technological changes, which have allowed employers to more easily pass the costs of workers’ compensation directly to clients.
Additionally, during the pandemic customers were encouraged to tip generously to help keep restaurants and shops afloat, raising expectations.
The shift to digital payments has also accelerated during the pandemic, prompting stores to replace outdated cash tip jars with tablet touchscreens. But these screens and digital tipping procedures proved more intrusive than a cash tip jar with a few dollars in it.
Customers are overwhelmed by the number of places where they now have the option to tip and feel pressured about whether or not to add a tip and by how much. Some people deliberately walk away from the screen without doing anything to avoid making a decision, say etiquette experts who study tipping culture and consumer behavior.
Tipping can be an emotionally charged decision. Attitudes towards tipping in these new environments vary greatly.
Some customers leave a tip no matter what. Others feel guilty if they don’t tip or ashamed if they tip too little. And others avoid tipping for a $5 iced coffee, saying the price is high enough.
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New York (Trends Wide) — More and more establishments offer customers the option of tipping, from coffee shops to ice cream parlors.
About 48% of quick-service restaurants like Starbucks, Panera and McDonald’s now offer customers the option of tipping, according to data released this month by Toast, a restaurant management software company. This figure is higher than the 38% of 2020.
But Americans tip less.
The percentage of tips at quick-service restaurants last quarter was 15.9%, compared to 16.4% last year.
According to experts, people tip less due, in part, to inflation. She’s also overwhelmed by the number of places that give her the option to tip with a card on an iPad, leading people to be less generous.
Customers and workers today face a radically different tipping culture than a few years ago, without clear rules.
Although consumers are used to tipping servers, bartenders and other service workers, tipping a barista or cashier may be a new phenomenon for many shoppers.
This phenomenon is due in large part to technological changes, which have allowed employers to more easily pass the costs of workers’ compensation directly to clients.
Additionally, during the pandemic customers were encouraged to tip generously to help keep restaurants and shops afloat, raising expectations.
The shift to digital payments has also accelerated during the pandemic, prompting stores to replace outdated cash tip jars with tablet touchscreens. But these screens and digital tipping procedures proved more intrusive than a cash tip jar with a few dollars in it.
Customers are overwhelmed by the number of places where they now have the option to tip and feel pressured about whether or not to add a tip and by how much. Some people deliberately walk away from the screen without doing anything to avoid making a decision, say etiquette experts who study tipping culture and consumer behavior.
Tipping can be an emotionally charged decision. Attitudes towards tipping in these new environments vary greatly.
Some customers leave a tip no matter what. Others feel guilty if they don’t tip or ashamed if they tip too little. And others avoid tipping for a $5 iced coffee, saying the price is high enough.
