[ad_1] <br><div> <head> <title>Deloitte's CMO Suzanne Kounkel Shares How Brands Should Decide Where to Align With Purpose Initiatives</title> <meta charset="UTF-8"/> <meta name="viewport" content="width=device-width, initial-scale=1"/> <meta name="title" content="Brands should lock into the "highest intersection point" between their business and their purpose they want to stand for, says Deloitte CMO"/> <meta name="datePublished" content="2023-07-05T16:16:51Z"/> <meta name="dateModified" content="2023-07-05T16:17:50Z"/> <meta name="news_keywords" content="Video, Deloitte, CMO Insider, cmo-2023-lp, Purpose, Marketing, Cannes Lions 2023, Will Wei"/> <meta name="description" content="Suzanne Kounkel, CMO of Deloitte spoke with Insider about how brands should align with purpose, at the Cannes Lions International Festival of Creativity"/> <meta property="author" content="Will Wei"/> <meta property="article:publisher" content="businessinsider"/> <meta name="tbi-vertical" content="Video"/> 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