Disney+ launches its basic ad-supported plan in the US for $7.99 a month and with more than 100 advertisers

The streaming service for movies and series Disney+ launched its basic plan with advertising in the United States for a monthly fee of $7.99, which has more than 100 advertisers and offers the complete content catalog for a cheaper subscription model.

Until now, Disney+ had only two subscription plans: monthly, with access to Disney titles, Pixar, Marvel, Star Wars, Star y National Geographic, whose price is 249 pesos in Mexico; and annual, which offers the service of these channels for a single payment of 1,599 pesos.

However, starting this Friday, the company launches the Basic plan in the United States for $7.99 per month, which will coexist with the Premium plan, whose price has risen to $10.99 per month (or $109.99 per year).

The Disney+ Premium model does not contain ads and, as before, allows streaming content to be viewed from different devices (mobile phones, televisions, tablets, etc.) on up to four screens at the same time. It also offers support for creating up to seven different profiles, as well as the ability to download series or movies. Likewise, you will be able to play the contents in high-quality video formats (4K Ultra HD, Dolby Vision, Full HD, HDR10, when compatible).

On the other hand, the new basic service includes these same characteristics but with the interruption of advertisements during the reproduction of the offered titles. Also, subscribers who already have a Disney+ account will have the option to switch to the Basic plan. However, users who decide to continue with the Premium subscription will not have to make any changes to their account.

In addition to all this, the company also added new packages in the basic plan. Specifically, it has included the Disney Bundle Duo Basic, which includes Disney+ and Hulu with ads for $9.99 per month; the Disney Bundle Trio Basic, which offers access to Disney+, Hulu and ESPN+ with ads for $12.99 per month; and the Hulu + Live TV package, with which you can use Hulu and Live TV, plus access to Disney+ and ESPN+, all with ads for $69.99 per month.

As Disney+ stressed, the advertisers that support the new plan are “top-tier brands” and come from all the major holding agencies: Dentsu, Havas, Horizon, IPG, Omnicom Group, Publicis, RPA, Stagwell, and WPP, among others. In this sense, it pursues the objective of representing more than a dozen categories with the participation of more than 100 advertisers, such as retail, clothing, automobiles, financial services, restaurants, technology, telecommunications, CPG and travel.

“With these new ad-supported offerings, we’re able to offer greater flexibility for consumers to enjoy the full breadth and depth of The Walt Disney Company’s incredible storytelling,” said Direct to Consumer President Michael Paull.

For her part, the president of Disney Advertising, Rita Ferro, assured that from Disney+ they are committed to connecting with customers with “the best storytelling in the world”, at the same time that she has expressed that the company provides “innovation and experiences for viewers on the broadcast now and in the future”.

However, as was already known, the Disney + Basic subscription will not have access to some Premium features, such as Downloads, GroupWatch and SharePlay, as well as Dolby Atmos surround sound technology.

GroupWatch is a function that is integrated into Disney+ and that allows simultaneous viewings with friends or family either from the website or from the mobile application for iOS or Android.

SharePlay, on the other hand, is a functionality that is only available for Apple devices (with the exception of the Mac), which is used to view content while making a call through the FaceTime service.

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