- The e-cigarette firm Juul reportedly is in talks with three large tobacco corporations about its long term.
- The talks with giants like Philip Morris are aimed at securing a attainable sale, strategic investment, or other deal, the Wall Street Journal reported.
- Here’s a rundown of the firm’s historical past, from its $38 billion valuation to authorized settlements.
Juul is on the lookout for a fresh new start off.
The e-cigarette maker is talking to some of the greatest names in the tobacco market, including Altria, Philip Morris, and Japan Tobacco, about options for its upcoming, the Wall Street Journal claimed on Wednesday.
The talks were being in early stages and covered a selection of likely possibilities, ranging from an outright sale to one of the more substantial companies to licensing bargains, distribution offers, or a strategic expense, the Journal noted.
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Juul did not immediately reply to a ask for from Insider for comment.
About the final quite a few decades, Juul has long gone from a darling of Silicon Valley to a company beset by legal problems. It also fell from a valuation of $38 billion in 2018 to just $1 billion past October, according to the Journal.
Scroll down to see Juul’s rise and decrease: