Electronic commerce will experience a year of adjustments in 2023

After the boom of ecommercewhich took place during the pandemic, electronic commerce has experienced a year of adjustmentswhich will continue through 2023.

These settings are given in inventory, suppliers, logistics and operations, mainly, due to the fact that the economic reactivation has led consumers to return to purchases in physical stores.

Although online shopping continues, consumers no longer see it as a necessity, as was shown during the pandemic, when physical stores had to temporarily close and an alternative was the ecommerce.

“This year has been particularly difficultin the sense that all of us: suppliers and sellers, we have all had to readjust and reconsider the situation, because it was completely different two years ago”, comments Claudia Alva, Marketplace Head Latam at Amazon, in an interview.

During the opening of the Amazon Bazaar 2022, which is located in Parque Hundido in Mexico City and where products from small and medium-sized companies can be found, Alva stressed that there is still a “wave” for the sector to stabilize again and there is a balance between what the client is asking for and what has to be adjusted in the sector.

“The perspective is complicated, because you have to adjust again, reconsider how the inventory and distribution centers were, which will continue the following year. You have to see where the demand is, where it stabilizes ”, he specifies.

Alva is conservative about what may happen next year with the electricity trade, although she considers that online selling will not stop He also knows that inflation, the relationship with China and the war in Ukraine can have an impact and “you have to be open enough to be able to make adjustments.”

“We have to be relatively flexible to maintain changes and know that things can happen out of our control and have a cushion to be able to make changes relatively quickly.”

Boost to SMEs

Alva stressed that one of Amazon’s objectives for the following year is for more SMEs to join the platform. Currently more than 60% of sales of the company are from small and medium-sized companies.

“For us it is important that SMEs sell, and have more products available on the platform. We are going to continue investing in attracting SMEsin improving delivery times and technology”.

To achieve this, investment will be made in training, marketing and advertising strategy to attract more businesses and to know the benefits of selling on the marketplace. Last year, more than 21,000 entrepreneurs and businessmen were trained.

end of year logistics

With the objective of provide good logistics and that the purchases arrive on time, the company advances the Christmas season, with this it seeks not to saturate the warehouses and the logistics chain.

“What worries us is not the capacity (in general) but the momentary capacity, that suddenly one day we receive millions of orders that we cannot cover,” Alva commented.