For five months, Raúl Zurutuza, director of the Mexican Tennis Open frequently called agent Albert Molina to negotiate the return of Carlos Alcaraz to Mexico. Economic conditions changed completely in a short time. In May of this year, the young tennis player went from ninth place in the ATP ranking to sixth and on September 12, he became the best tennis player in the world.
The negotiation to confirm today three Top 10 tennis players such as Carlos Alcaraz (1), Casper Ruud (2) and Stefanos Tsitsipas (6) seems difficult, but one of the great qualities of the Acapulco tournament is that it has a good relationship with the agents , and in the case of Albert Molina, the communication dates back to when he represented David Ferrer, a four-time Open champion.
“In February 2021, I had a coffee with Albert and he talked about a prospect named Carlos Alcaraz, to consider a will card and in July 2022, he told me: ‘Raúl we have changed a little, my figures are different’, but the treatment, the conversations are the same, what changes are the amounts, the monetary conditions. I knew about Carlos through Albert and the noise about the tennis player for about three years. Here the issue is to have a good relationship with the agents, which is the door to my work, as long as you get along with them, there are agreements, ”explains the director of the Mexican Tennis Open to El Economista.
Alcaraz received the wild card this year, abandoned the competition and now enters guarantee payment, premiums. The 19-year-old Spaniard has won (so far) five titles, including two Masters 1000s and the New York Grand Slam. Without disclosing the amount of the guarantee for the number one ranking, Zurutuza estimates that for a player who does not ‘sell tickets’ but is in the Top 10, he can pay up to 50,000 dollars.
“A fee is paid for the player to come. That many years ago in the ATP was like a taboo, but today, there are guarantees for many players. It is a negotiation between the agent and the tournament, and a middle ground is always found in which they are both happy with. There is always a starting point and the agent always asks for more.”
marisol.rojas@eleconomista.mx
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