eToro announced a new multi-year partnership with Arsenal today. This is another milestone as part of the top exchange’s sports collaborations strategy, coming in the wake of partnerships with Aston Villa, Crystal Palace, Leeds United, Southampton and Newcastle United.
Arsenal’s Chief Commercial Officer, Peter Silverstone said:
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“eToro has a strong track record in football sponsorship and we are very pleased to establish a long-term partnership with one of the leading investment platforms. The eToro partnership is a significant part of our commercial growth strategy and we’re looking forward to delivering informative, educational campaigns to our millions of supporters worldwide about the benefits of prudent investment.”
Exchange to gain global exposure to Arsenal’s hundreds of millions of fans
eToro’s move to initiate partnership with Arsenal is partially motivated by the exposure they will enjoy. Arsenal has hundreds of millions of fans and followers all over the world. eToro makes use of a wide range of educational and marketing opportunities, including player rights and access, on Arsenal’s different online platforms. The exchange will be advertised on LED perimeter boards and media backdrops at the Emirates Stadium, giving it essential presence on a matchday.
eToro Global Sponsorship Manager, Dylan Holman said:
“We’re delighted to have partnered with Arsenal. As a global multi-asset investment platform, we want to open up the financial markets to everyone. We look forward to working with the Club to help bring fans closer to the action along with educating them on investing.”
eToro is one of the biggest football sponsors in Europe. They have a very impressive portfolio of top tier clubs not only in the UK, but also in France, Italy, Germany, the Czech Republic, Denmark, Romania, and the Netherlands.
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Founded almost 15 years ago, the investment platform has morphed into a leading global social investment network with over 20 million registered users. eToro provides users with access to crypto, commodities, fractional shares and ETFs, and many other products. Traders and investors get regular updates. Beginners receive support and customized offers tailored to their low experience level.
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