With this one, changing the chip is going to cost. More than any of the above; at least until the day they decide to get their hands on the MSQ.
In fact, it is likely that, as much as its exterior facade reflects something else, other letters, the vast majority will continue to talk about it for a long (but many) time like the Staples Center. Because it is 22 years (since December 19, 1999) referring to the pavilion on Avenida Figueroa under that name.
But nothing is forever, the accomplices sang, and officially, as of December 25, Christmas day and Lakers-Net night, that is over.
Welcome to the ‘Crypto.com Arena’
From the 25th onwards, to the venue where Clippers, Lakers (NBA), Sparks (WNBA) and LA Kings (NHL) play their home games, where the annual Grammy Awards are held and where up to 250 events are held. different take place each year, it will become known as the Crypto.com Arena.
It’s not as horrible as the Rocket Mortgage FieldHouse (home of the Cavs), but it’s far from falling in love. And above all more than So it will be, is by what will cease to be. The Staples is our generation’s history in itself.
The uncertain and still volatile future of cryptocurrencies thus closes one of its most solid and rounder businesses with this agreement that it will report, according to sources from LA Times, no less than 700 million dollars over the next 20 years. The most lucrative contract in US history for naming rights to a sports venue. A price that nostalgia has not achieved, not even close and unfortunately, equal.
«This agreement makes Crypto.com an official partner of the Los Angeles Lakers and LA Kings cryptocurrency platform. Known as the Creative Capital of the World, the City of Los Angeles and the people who call it home have always been pioneers, pushing boundaries and innovating as the undisputed world leaders in culture and entertainment., has signed the co-founder and current CEO of Crypto.com, Kris Marszalek, in a press release. “We are very excited to partner with AEG and invest long-term in this city, starting with the Crypto.com Arena in the heart of downtown and using our platform in new and creative ways for cryptocurrencies to power the future of cryptocurrencies. world-class sports, entertainment and technology for fans in Los Angeles and around the world.
According to the firm, however, the transition at the logistics level will last throughout the season, and the Staples Center signs will not be permanently extinguished until June 2022.
The LA Clippers, out of the deal
As is well known, Steve Ballmer made the decision long ago to invest part of his fortune in building a new and own pavilion for his Clippers, in that long-awaited quest to get away from the shadow of the Lakers and forge his own identity. That is why your franchise will not be part of this long-term agreement.
To date, SoFi and its 600 million for 20 years so that its brand was also the name of the stadium of the Chargers and the Rams of the NFL, took the podium in these types of agreements. This figure has been pulverized, and on December 25 we will know the new logo that will accompany the name and this daring bet from the world of blockchain.
(Cover photo by Kevork Djansezian / Getty Images)