Facebook is facing down calls for a boycott after it took the extraordinary step of banning users in Australia from accessing news in a row over paying for content.
‘Delete Facebook’, ‘Boycott Zuckerberg’ and ‘Facebook We Need To Talk’ began trending on rival site Twitter today as fury at the move spread around the globe.
David Cicilline, a Democrat politician from the US, even went so far as to say ‘Facebook is not compatible with democracy’ as people were also urged to give up Instagram and WhatsApp because Facebook owns them.
Facebook said it had chosen to block news content rather than comply with a new law set to be passed in Australia in the coming days which will force it to pay news organisations for hosting their stories.
Critics blasted the decision, saying it will lead to the proliferation of conspiracy theories and misinformation – which Facebook claims to be tackling.
Meanwhile the ban also led to a host of non-news sites being blocked, including health agencies providing information on Covid, emergency services warning about fires, domestic violence shelters, charities and food banks.
Facebook’s fight with Australia comes amid a global push to force tech giants to pay for content, with similar laws under consideration in the UK, the EU and US.
Facebook users called for a boycott of the site today amid fury after it blocked news sites in Australia amid a row over paying for content
Fury at the move quickly went international, with US politician DAvid Cicilline saying the site is ‘not compatible with democracy’
Users were also urged to part ways with Instagram and WhatsApp because Facebook owns both of the social networks
Anger at Facebook’s decision to block news content quickly spread, with social media users from across the globe joining calls to boycott
Users of rival Twitter gleefully took to posting memes calling for the site to be boycotted
Others posted images showing their Facebook accounts have been scheduled for deletion
The decision means Daily Mail Australia’s nearly five million followers can no longer access our news content on Facebook
A screenshot shows a notification from Facebook that explains a news article cannot be shared
Facebook says it took the decision to ban news content rather than comply with a new law that is about to pass which would force it to pay for hosting content (Mark Zuckerberg, pictured)
Australians searching Facebook for news today were instead shown notifications saying ‘no posts’ were available. Attempting to share news links brought up a message saying ‘this post can’t be shared’.
Global fight to make Facebook pay for content begins
Australia has forged ahead with a world-first law to force tech giants to pay for news hosted on their platforms, with a bill due to be passed in the coming days.
But it is far from the only country working on such laws…
Policymakers have been working on sweeping regulations to reform the tech sector, culminating in a report by the Digital Markets Taskforce published last year.
Among its many recommendations were for ‘codes of conduct’ to be drawn up which would ‘rebalance the relationship between platforms and publishers’, based on Australia’s laws.
The new UK laws, which are likely to be included in the Digital Competition Bill, could force platforms such as Facebook to negotiate prices with publishers for hosting their content within a given time-frame under a ‘mandatory bargaining code’.
If the sides cannot agree then they must take a ‘best effort’ offer to an independent arbitrator who would decide on the final price.
While the exact workings of the system still need to be hashed out, it is likely it the arbitrator would be run by the Digital Markets Unit – a new regulator due to launch in April.
Consultation on the laws are due to begin in April or May this year before drafts are drawn up, with the legislation likely to come before parliament some time next year.
The EU passed a copyright directive in 2019 which has already been used in France to negotiate a price for content between tech giants and publishers.
Last week, Google agreed to pay $98milion over three years to a conglomerate of publishers to host their content – though the deal has been criticised as opaque and unfair to independent news outlets.
Meanwhile EU regulators, led by antitrust campaigner Margrethe Vestager, are also working on sweeping market reforms in the form of the Digital Services Act and Digital Markets bill which are also designed to redefine the relationship between large tech companies and their smaller counterparts.
The laws would create a host of new regulators with powers including levying fines and carrying out investigations. Such regulators could, in the future, oversee negotiations between tech firms and publishers over content.
Policymakers in the US are thought to be watching moves in Australia, the EU and UK with interest as regulators in the country tighten the screw on tech companies after years of resistance.
In a move which appears designed to head-off laws forcing tech giants to pay for content, Facebook last month signed voluntary deals with some US publishers.
Under the terms of the deal, Facebook would pay $3million a year to the likes of New York Times, ABC News, the Washington Post and Bloomberg to display their stories on a new news portal.
But a source at one outlet told the Press Gazette that the deal is little more than ‘a PR move’ designed ‘to stop us from getting really meaningful licensing revenue’ from laws such as the one being passed in Australia.
Australia is on the verge of becoming the first country to pass laws forcing tech giants to pay for content they host.
Unlike EU copywright laws, the Australian model instead uses legislation to oblige platforms to negotiate terms to pay for content under a ‘mandatory bargaining code’, drawn up and supervised by the Australian Competition and Consumer Commission.
In essence, both sides have to negotiate a deal and set a price for the content within a specified timeframe.
If they fail to reach a deal, then they each have to take their best offer to an arbitrator, who rules in favour of the one they believe is closest to a fair deal.
Furious Australian PM Scott Morrison said the move proves that big tech companies ‘think they are bigger than governments and that the rules should not apply to them.’
He added: ‘Facebook’s actions to unfriend Australia today, cutting off essential information services on health and emergency services, were as arrogant as they were disappointing.’
‘These actions will only confirm the concerns that an increasing number of countries are expressing about the behaviour of BigTech companies who think they are bigger than governments and that the rules should not apply to them.
‘They may be changing the world, but that doesn’t mean they run it.
‘We will not be intimidated by BigTech seeking to pressure our Parliament.’
Mr Cicilline added: ‘Threatening to bring an entire country to its knees to agree to Facebook’s terms is the ultimate admission of monopoly power.’
Matt Stoller, of the American Economic Liberties Project, said: ‘Facebook deleted huge amounts of important content on a critical piece of social infrastructure in order to threaten a democratic society’s sovereign power.
‘The details are complex, the underlying power play is simple.’
Australian politicians are currently debating new laws which would force big tech companies to compensate news outlets for stories they host on their platforms.
The law – the News Media Bargaining Code – was being debated by parliament this week, with ministers voting to approve it on Wednesday night.
The bill now returns to the Senate for final approval, where it is expected to pass quickly.
When it passes, it will become the first such law requiring tech giants to compensate publishers for hosting their content.
Facebook and Google have been leading opposition to it, saying it is ‘unworkable’ and unfairly targets their businesses.
At one point Google had threatened to quit Australia entirely if the law passed, but has since softened its stance and begun striking deals with news outlets.
UK MP Julian Knight, Conservative chairman of the Digital, Culture, Media and Sport Select Committee, said: ‘It is quite an aggressive move by Facebook to have done this and frankly I don’t think it’s a good idea at all.
‘They ought to engage properly with elected representatives rather than taking their ball home.
‘Facebook has always claimed it is a platform. It very much looks like it is now making quite substantial editorial and even political decisions.
‘This for me strengthens the case for robust online harms legislation and for the UK to use competition law in order to try and secure an equitable arrangement for our journalism.’
He added: ‘It is arrogant, particularly during a pandemic, to basically turn off the taps to a great deal of news. It is not being a good global citizen.’
Kevin Brennan, a Labour MP and member of the same committee, added: ‘The fact that they are taking on a whole democracy by their actions in this way is a very significant moment.
‘A lot of their business is based upon taking other people’s content and recycling it and the fact they’re not even prepared to contemplate complying with a law which requires them to compensate people for that just shows the monopoly power of these huge tech companies.
‘For that reason I think it is a really important moment and the sort of thing that in the UK we ought to be keeping a very close eye on.’
He said the Australian government ‘really can’t afford to completely back down away from, whatever the details of the law are, away from the principle that they have a right to make laws about this sort of thing in their country’.
He added: ‘I think it is aggressive. It is a sort of declaration of war really against a sovereign democratic country.’
The idea has caught traction internationally, with Microsoft president Brad Smith last week encouraging the US and EU to follow suit.
Legislators in the UK are working on similar proposals that would force websites to pay for the content they host, while policy experts in the US are also investigating the possibility.
In the EU, ministers are also working to use copyright laws to force tech companies to pay publishers.
#DeleteFacebook was one of the top trends on Twitter Thursday, with tens of thousands of users from around the world talking about it
Some pointed out that Facebook struggles remove hate content from its site, but was able to quickly remove all news content
As well as affecting news sites, many non-news organisations including charities also ended up getting caught in the ban
Last week, it resulted in Google agreeing to pay $98million over three years to a group of French news outlets for the content they use.
Meanwhile Facebook announced last year that it would pay U.S. news organizations including The Wall Street Journal, The Washington Post and USA Today for headlines.
Similar deals have also been struck in the UK with news outlets, though new legislation under consideration would go further.
Health Minister Greg Hunt said the move ‘is an assault on a sovereign nation and an assault on peoples’ freedom.
‘Facebook has taken steps which are unprecedented and reprehensible, unacceptable in a democracy such as this and an abuse of their power,’ he said.
Treasurer Josh Frydenberg, who has been leading negotiations with Facebook, revealed the Government was blindsided by the ban.
‘Facebook was wrong. Facebook’s actions were unnecessary. They were heavy-handed and they will damage its reputation here in Australia,’ Mr Frydenberg said.
‘We certainly weren’t given any notice by Facebook.’
Australian Prime Minister Scott Morrison accused Facebook of ‘thinking they’re bigger than the government’ after the site cut off all news services in the country
The move comes in protest at a new law in Australia which would force sites like Facebook to pay for the news content they host (pictured, CEO Mark Zuckerberg)
Facebook’s actions to unfriend Australia today, cutting off essential information services on health and emergency services, were as arrogant as they were disappointing. I am in regular contact with the leaders of other nations on these issues.
These actions will only confirm the concerns that an increasing number of countries are expressing about the behaviour of BigTech companies who think they are bigger than governments and that the rules should not apply to them. They may be changing the world, but that doesn’t mean they run it.
We will not be intimidated by BigTech seeking to pressure our Parliament as it votes on our important News Media Bargaining Code. Just as we weren’t intimidated when Amazon threatened to leave the country and when Australia drew other nations together to combat the publishing of terrorist content on social media platforms.
I encourage Facebook to constructively work with the Australian Government, as Google recently demonstrated in good faith.
With the law expected to pass either this week or next, and take effect shortly afterwards, some suggested the move is a last-ditch negotiating tactic by the social media giant to emphasize its value.
‘The code is not yet in the law, so it raises an obvious question, why are they doing this now?’ Communications Minister Paul Fletcher said.
But others saw the move backfiring on Facebook, with Peter Lewis, director of the Australia Institute’s Centre for Responsible Technology, saying it would harm the site.
‘Without fact-based news to anchor it, Facebook will become little more than a cute cats and conspiracy theories (page),’ he said.
‘If Facebook determines to treat Australians with such contempt, Australians should respond by ending its use of Facebook and using alternate ways to connect online.’
Google, too, had threatened to pull its search engine from Australia in response to the legislation. But the search giant backflipped in recent weeks, striking deals with Rupert Murdoch’s News Corp and Nine Entertainment.
While the Government has offered to ‘work with’ Facebook on tweaking the code, there seems to be little chance the laws will be significantly watered down, given the rhetoric of some government MPs.
‘The Australian people and its government will not be bullied by some big tech company that is putting people’s lives at risk and putting profits ahead of people,’ Agriculture Minister David Littleproud said.
Former deputy prime minister Barnaby Joyce said Zuckerberg was behaving like dictator Kim Jong-un. ‘This is a North Korean policy agency being pursued by Facebook,’ Mr Joyce told Daily Mail Australia.
Greens Senator Sarah Hanson-Young – rarely on the same side of politics as Mr Joyce – lambasted Facebook as ‘Fake Book’.
Thursday’s news ban was spectacularly botched with organisations as diverse as health departments, domestic violence charities, the Australian Council of Trade Unions and the country’s main source of weather information, the Bureau of Meteorology, banned from posting.
Facebook said that was a mistake – but blamed the broad definition of news in the forthcoming laws.
The Australian people and its government will not be bullied by some big tech company
Agriculture Minister David Littleproud
‘The actions we’re taking are focused on restricting publishers and people in Australia from sharing or viewing Australian and international news content,’ a spokeswoman said.
‘As the law does not provide clear guidance on the definition of news content, we have taken a broad definition in order to respect the law as drafted. However, we will reverse any pages that are inadvertently impacted.’
A page devoted to finding missing toddler William Tyrrell – who vanished aged 3 from his grandparents’ house in Australia in 2014 – was also taken down.
‘It is unconscionable that Facebook have failed to appropriately plan or execute their stance, removing essential community pages such as little William’s as well as pages for emergency and government services designed to help and protect the community,’ the organiser told 7News.
Caught up in the ban were government pages sharing essential information including about the coronavirus pandemic (pictured left and right)
A page helping to hunt for missing toddler William Tyrrell – which is used to share tips with the police – was also taken down amid the ban
‘With information through William’s Facebook page passed on to police, the removal of his page threatens to hinder the search for precious William.’
Minister Fletcher has insisted the government will not back down and said the publisher could either abide by Australia’s laws or leave the country.
The law passed the House of Representatives on Wednesday night and looks set to pass the Senate within days.
A release from the company says: ‘The proposed law fundamentally misunderstands the relationship between our platform and publishers who use it to share news content.
‘It has left us facing a stark choice: attempt to comply with a law that ignores the realities of this relationship, or stop allowing news content on our services in Australia.
‘With a heavy heart, we are choosing the latter.’
It adds: ‘We were prepared to launch Facebook News in Australia and significantly increase our investments with local publishers, however, we were only prepared to do this with the right rules in place.’
Facebook said Australian users will not be able read or share news content on the platform, and Australian news publishers will be restricted from posting or sharing content on Facebook pages.
Discussions between Mr Frydenberg and Mr Zuckerberg on Sunday led the former to believe a deal was imminent.
‘They are very focused on what’s happening here in Australia, but I sense they are also trying to reach deals, and that is welcome,’ Mr Frydenberg said.
A government-controlled senate committee has already recommended the new bargaining code, which affects digital platforms and news media, be passed.
CHANGES TO NEWS IN AUSTRALIA
Facebook has restricted publishers and social media users in Australia from sharing or viewing Australian and international news content.
What does this mean for Australian news organisations?
Australian news organisations will be restricted from sharing or posting any content on Facebook Pages
Admins will still be able to access Page insights and Creator Studio on their Facebook pages
Facebook said they will continue to provide access to other standard services, including data tools and CrowdTangle
What does this mean for international news organisations?
International news organisations can still post on Facebook but Australian users will not be able to see the content or share it
What does this mean for Australian Facebook users?
Australian Facebook users will not be able to view or share Australian or international news content
What does this mean for international Facebook users?
International Facebook users will not be able to view or share Australian news content on Facebook
Google has also threatened to shut down its search engine in the country to avoid ‘unworkable’ content laws.
On Thursday, the search engine giant signed a global deal to pay for content from Rupert Murdoch’s News Corp after Australian media companies negotiated terms with the tech giant.
The Silicon Valley behemoth has been making hasty arrangements with Australian media firms after lawmakers said they would consider forcing Big Tech to pay for the content it reproduces on its platforms.
Australia’s two largest free-to-air TV stations, Seven West Media and Nine Entertainment, have already reportedly struck deals with Google collectively worth $60million a year.
News Corp said it would receive ‘significant payments’ from Google in its three-year agreement, which wraps in the Times and the Sun newspapers in the UK, the Wall Street Journal and New York Post in the US, and Sky News TV channel in Australia.
The deal spans audio and video and News Corp will also get an ad revenue share from Google.
News Corp chief executive Robert Thomson thanked Australian officials in a statement, saying they ‘have stood firm for their country and for journalism’.
Mr Frydenberg confirmed earlier on Wednesday that the state-owned Australian Broadcasting Corporation was also in negotiations and planned to spend any Google revenue on regional journalism.
‘There are negotiations going on with all the major players and the minor players at the moment,’ Mr Frydenberg said.
‘This will help sustain public interest journalism in this country for years to come.’
Mr Frydenberg said ‘none of these deals would be happening’ if not for proposed legislation to create a so-called News Media Bargaining Code.
Politicians were debating amended legislation to create the code in the House of Representatives on Wednesday.
‘Everything that I have heard from parties, both in the news media business and in terms of digital platforms, is that these are generous deals,’ Mr Frydenberg said.
‘These are fair deals. These are good deals. These are good deals for the Australian media businesses.’