Binge-watch Britain: Netflix is now considered in additional than half of UK properties as households spend SIX hours a day glued to TV or streaming
- Households spent 5 hours 40 minutes per day watching exhibits and on-line content material
- The rise got here as individuals have been confined to their properties throughout the pandemic
- The launch of recent streaming providers like Disney+ additionally contributed, in addition to older adults signing up for the primary time throughout lockdown
Caught at dwelling, unable to journey or socialise with pals, lockdown was at all times going to result in extra time in entrance of the field.
However Covid has actually turned us right into a nation of sofa potatoes, with the typical Briton whiling away a 3rd of their waking hours watching TV throughout the pandemic.
Households sometimes spent almost six hours per day bingeing on broadcast channels, streaming providers and on-line content material corresponding to YouTube final 12 months, analysis reveals.
The rise – up by 47 minutes on 2019 – got here as tens of thousands and thousands have been confined to their properties and in addition precipitated subscriptions to platforms corresponding to Netflix to rise by 50 per cent to 31million.
Ofcom’s Media Nations UK report discovered that on common an grownup spent 5 hours and 40 minutes having fun with content material throughout TV, streaming providers, DVDs, YouTube and video games consoles.
By September final 12 months three in 5 properties have been utilizing paid-for websites.
Time spent watching such providers doubled and greater than half of households – 52 per cent – now subscribe to Netflix alone.
Ofcom’s Media Nations UK report discovered that on common an grownup spent 5 hours and 40 minutes having fun with content material throughout TV, streaming providers, DVDs, YouTube and video games consoles [Stock image]
Worryingly for the likes of BBC and ITV, the report stated 42 per cent of subscription streaming customers ‘envisage’ not watching broadcast TV in any respect in 5 years’ time.
The typical time spent watching conventional broadcast TV was three hours and 12 minutes, 9 minutes greater than 2019. However broadcast TV’s total viewing share dropped from 67 per cent to 61 per cent.
The large enhance in viewing and sign-ups for paid-for streaming providers is basically being pushed by older adults signing as much as these providers.
It’s understood that whereas 16 to 24-year-old subscriptions to Netflix went up by 15 per cent final 12 months, the rise was a lot larger for 45 to 74-year-olds, with a 36 per cent rise.
Development within the recognition of on-line platforms was pushed by older viewers taking out subscriptions and youthful viewers – already utilizing the providers – watching extra, in addition to Disney+ launching.
Yih-Choung Teh, Ofcom’s group director of technique and analysis, stated: ‘TV and on-line video have proved an necessary antidote to lockdown life, with individuals spending a 3rd of their waking hours final 12 months glued to screens for information and leisure.
‘The pandemic undoubtedly turbo-charged viewing to streaming providers, with three in 5 UK properties now signed up. However with subscribed progress slowing into 2021 and lockdown restrictions easing, the problem for the likes of Netflix, Amazon and Disney might be to make sure a wholesome pipeline of content material [to] hold clients signed up.’
For 16 to 24-year-olds the typical time spent watching conventional broadcast TV was only one hour and 17 minutes.
Worryingly for the likes of BBC and ITV, the report stated 42 per cent of subscription streaming customers ‘envisage’ not watching broadcast TV in any respect in 5 years’ time [Stock image]
Adults sometimes spent an hour and 5 minutes per day watching streaming platforms corresponding to Netflix, Amazon Prime and Disney+ – the determine virtually doubling final 12 months.
Ofcom stated the pandemic had ‘accelerated present traits in video viewing’.
Figures revealed the dominance of Netflix in streaming, with the US large boasting 29 of the 30 most watched programmes that have been proven on these subscription providers.
The report singled-out hit interval drama Bridgerton which was watched in 8.2million properties by the top of March this 12 months.
The Euro 2020 ultimate is probably the most watched programme thus far this 12 months, with a mixed viewers of 22million watching the printed on BBC1 and ITV.