A popular UK coffee chain has given customers the option to add an unlikely extra into their daily caffeine dose – booze.
Gen Z are renowned for filling their coffee with sweet syrups, dairy alternative milks, and health supplements, but now millennial pink-branded Grind has taken the trend one step further by adding Baileys to their menu.
Available throughout summer, customers can add a shot of the 17 per cent Irish alcohol for an extra £2.50, or order alcoholic coffees, such as an iced Baileys cream float cappuccino, from the store’s opening time, with most trading from 7:30am.
The vendor, which encourages customers to drink responsibly, has further collaborated with fashion designer Ashish Gupta to create t-shirts for the launch, which read: ‘Put your Baileys in my coffee’.
While the new menu addition could be considered controversial by some, it’s gained support from the likes of Gemma Collins, who sports the Grind X Ashish t-shirt in her latest TikTok.
UK coffee chain Grind have given customers the option to add alcohol into their daily caffeine hit
Grind locations are selling the alcoholic beverages until September, including a £6.50 iced Baileys cream float cappuccino, an iced Baileys dirty chai for £6.50, or customers can add a shot of Baileys to any coffee for just £2.50.
To promote the new menu addition, Grind are also hosting Baileys Iced Coffee Happy Hours from 4pm to 6pm at select stores throughout August.
Charlotte Gibbon, director of gins, Pimm’s, Baileys, and non-alc at Diageo GB, said: ‘This summer at Baileys, we’re calling on audiences to stir things up with us and embrace the spirit of the season that calls for a few more treats.
‘What better way to do that than to stir up an iconic summer serve, the iced coffee, with a drizzle of Baileys?
‘Grind were the perfect partner to stir up iced coffee with Baileys for their refreshing cool approach to coffee culture and BCorp certification, our co-conspirators in the pursuit of pleasure this season.
‘We can’t wait to let you in on what else we have planned for this iced coffee summer with Baileys.’
Elsewhere, the founder and CEO of Grind said that by introducing alcoholic coffee, he hopes to drive ‘positive change while delivering an incredible product’.
He said: ‘We’re partnering with Baileys to serve up the drink of the summer, which is really exciting for us, not just because it means we get to drink Baileys Irish Cream coffee, but because we’re partnering with an iconic brand and fellow B Corp committed to driving positive change while delivering an incredible product.’
It’s a collaboration that’s attracted the likes of The Only Way is Essex star, Gemma Collins (pictured)
The reality TV star supported the release of the Grind X Ashish t-shirt with designer Ashish Gupta (pictured left), which read: ‘Put your Baileys in my coffee’
A quick glance at TOWIE’s Gemma Collins’ Instagram reveals she’s a fan of the collaboration, with the reality TV star donning the Grind X Ashish t-shirt across social media.
Taking to Instagram, the 43-year-old applauded fashion designer Ashish for the ‘stunning’ t-shirt.
She wrote: ‘I had the best night celebrating the gorgeous Ashish who’s created a stunning slogan tee for iced coffee lovers everywhere with @baileysofficial.
Talking of the collaboration, Ashish said: ‘I have always been such a huge fan of Baileys, so I jumped at the chance to stir things up this summer to create an iconic summer statement to embrace in this new tee.
‘I was so inspired by Baileys’ archival advertising campaigns: how they embodied playfulness, an air of indulgence and a wicked sense of humour. These tees are for iced coffee lovers, and people who want to have fun this summer.
It comes after a coffee shop owner has broken down the cost of making a coffee, revealing why prices can often exceed £3.50 these days.
A content creator, who goes by @jazlifts_ on TikTok, 25, took to a coffee shop in London to question its owner on the rising costs of hot beverages.
Talking to Rob from a café called Monies in East Putney, Jaz learned that the average cost of making a coffee can be as little as 70p.
However, Monies charges £3.50 for a regular coffee, meaning a discrepancy of £2.80. However, Rob explained that there is good reason for the higher price tag.
Grind customers can add a shot of Baileys to their coffee until September for an additional £2.50
Jaz said: ‘It’s easy to gasp at prices these days and assume the owners behind the business are making [money] on your coffee, but it isn’t all as easy or profitable as it often looks from the outside, it’s b***** hard work!’
Taking to TikTok, Jaz said: ‘Have you ever got your morning coffee and wondered: “Why in the h*** is this costing me £4?”
‘Well, today I’m talking to Rob for Monies in Putney to find out how many coffees a shop like his needs to sell to stay open.’
Rob said: ‘It doesn’t cost that much to make to a coffee, probably about 70p-80p by the time you’ve paid for the beans, milk, and the cups. But then, you’ve got the staff costs [and] the rent.
‘So, when you’re starting, you’re not selling enough coffees, you’re maybe not making any money for a while until you get to that level.’
Talking to FEMAIL, Rob provided a detailed breakdown of costs. He explained that the coffee costs 40p to make, the cup and lid is 10p, and 20p is spent on milk.
Monies charges £3.50 for a coffee; but 60p of that is VAT. This leaves them with £2.20, which also goes towards variable costs including electricity and rent.
When Jaz asked how many coffees the café would be required to sell to break even, Rob said: If you we’re just doing coffee, a small shop like this, you’d need to be doing at least 200-250.’
Rob added: ‘As soon as you can get to 300 plus, then you’re starting to make a bit of money.
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