The Soccer World Cup is one of the most important events on a global scale and a huge door for companies to promote their products or services.
Historically, the brands that have remained the main sponsors of this event are Adidas, VISA, Coca-Cola, BYJU’S and Broadcast.
The German sporting goods giant, Adidas, has paid out $100 million since 1970 and up to the present.
For its part, VISA paid 85 million dollars to be at this event, being a sponsor since 2007. It is projected that, although its contract ends in 2022, it will be extended for the next few years.
The world’s largest soft drink company, Coca-Cola has been a sponsor since 1974 and, in total, has paid 50 million dollars to promote its drinks at the World Cup.
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