Well, if you have a business and want to grow it further by reaching maximum customers then the logo is the most important factor for you. It let you find your unique identity in the market.
There are a lot of companies with whom you have to compete while doing business. And to keep recognizable along with them all, business logo design can be crucial. No matter you have an online or offline business, having an eye-catching custom logo is necessary.
Visual representation is always much easier to get attention and that’s the reason why companies are emphasized on designing the logo. It keeps the importance of the lifetime of the company. That means it must be designed very carefully as it’s a mirror of the brand.
There are multiple design companies that create a logo for you. You just need to give in to your requirement. They have a team of designers who know what suits the best for you. However, still, some of the logo design principles need to be followed by all. So, let’s discuss those important points.
01. Flexibility is important
One of the most important rules that every designer must consider while logo design. While designing, you may never know where your logo is going to use, you must keep in mind all the applications of it.
It can be used in websites, social media profiles, posts, stationery products, letterhead, signage, and much more. At any point, it should lose its originality. All these things have different sizes, sometimes it’s larger or smaller as well. Everywhere it should be legible and clear in any size. Specifically, for marketing purposes, it can be used in a variety of places.
The logos which are designed in vector format gives you the flexibility to use it in a range of platforms. Hence, this is how flexibility is vital for your logo design.
#2. Must be everlasting
There is no doubt that your logo design must be created following the latest trends. But to leave a long-lasting is crucial for any business and in that case, the logo is important.
You can design your own unique font or a combination of colors that becomes the identity of the brand. It should remain for a longer time with you and must be used everywhere. Take an example of the logos of Mozilla firefox and Coca-cola, they have a great everlasting design. Fewer changes are seen in the logo.
Thus, make sure your logo is timeless so that you don’t require to change it frequently.
#3. Must be easy to read
Your logo should not be complex so that viewers find it difficult to read. The simplicity in the design is the key and that must be followed.
Complexity doesn’t have to do with attractiveness, even the simple designs are capable enough to get the user’s attention. Designers need to use their creativity to make simple design memorable. you can take the example of the business logo design of Apple, Nike, and many more popular brands that have implemented the simple design approach. Being a sports brand Nike could have added some athletic equipment that gives them attention but instead of that they just swoosh.
So, make sure you follow the simple design in your logo rather than making it complex.
#4. Coherent with brand
It’s true that every brand has its own personality and that must be incorporated in the business logo design very carefully. As the logo is the identity then it must be relevant to the brand.
If the company wants to evoke the feeling of fun then logo design should use bold colors, fancy fonts. If it’s classic then the simple design is sufficient. For instance, look at the logo of FedEx, it clearly defines what the company does. The straightforward arrow shows it’s a delivery service company.
#5. Choose color and font properly
Color and fonts are the most important part of the whole logo design. It must be chosen very carefully. It has the power to break or take your design to the next level.
You can use more than one color in the logo to give an aesthetic look. However, the combinations of color must suit the design and look nice on it. Your custom logo must look appealing in the black and white combinations as well.
The font that you select must be legible and eye-catching. It always a center of attraction in the whole logo as people will first read the brand name. Even desinger need to understand the psychology of the font before using it. So, do consider these both the components as an essential one.
Wrapping up
Undeniably, designing the logo isn’t an easy task. Designers need to keep in mind a lot of things to make it appealing and memorable. For every brand, the requirements may differ but the rules remain the same. The above-mentioned points define the golden rules to design a logo.
