Greggs increases price of sausage roll by 5p to £1.20 – the fourth time the cost has gone up a year 

The price of a Greggs sausage roll has increased by 5p to £1.20 – the fourth time it has gone up in just over a year.

The snack, which cost £1.15 in October, is now 15p more expensive than it was in December 2021.

Meanwhile, in some city-centre locations such as London, a sausage roll will set customers back as much as £1.45.

The price of a Greggs sausage roll has increased by 5p to £1.20 – the fourth time it has gone up in the past year 

The rising cost of a Greggs sausage roll is revealed – with the snack costing just 85p in 2016

The bakery chain saw its cost go up by 9 per cent on average over 2022, compared with the previous year

In December 2021, the snack was just £1.05 – and before that it cost just £1.

It comes as it was revealed that sales hit £1.51billion in 2022, up from £1.23billion the previous year.

The increase in price is down to inflation, according to Greggs boss Roisin Currie.

The bakery chain saw its costs go up by 9 per cent on average over 2022, compared with the previous year.

This has seen a surge in prices of some of Greggs’ most popular products – including the sausage roll and lunchtime meal deal – going up by five or 10p each time.

But despite cost of living struggles facing millions of cash-strapped Britons, Greggs insists it remains good value for money with its breakfast meal deal costing £2.60 and lunch offer at £3.60.

Ms Currie said: ‘While market conditions in 2023 will remain challenging, our value-for-money offer of freshly prepared food and drink is highly relevant as consumers look to manage their budgets without compromising on quality and taste.’

Meanwhile, the chain has announced plans to extend opening hours at more than 500 of its UK stores.

Hundreds of shops will now stay open until 8pm – thanks to growing sales during the early evening.

The firm has not yet said which branches would have their opening hours extended.

In October, Greggs revealed that sales jumped by 15 per cent over the past three months as cash-conscious consumers seek cheaper meals during ‘worrying’ times.

Its total sales rose 14.6 per cent over the 13 weeks to October 1, its fiscal third quarter, with like-for-like sales in company-managed shops up 9.7 per cent.

Greggs has been contacted for comment.