B2B (Business-to-Business) lead generation describes businesses that primarily sell to other companies.
What do you consider the critical metrics for business success?
Undoubtedly, the Quality of Leads! Or do you have something else topping the list?
Qualified leads are the lifeblood of almost every business, both offline and online.
But, from where do companies get good quality leads? From where do you acquire leads?
Are you not sure about it?
Don’t worry; you are not alone. Even the biggest names in the business aren’t sure from where their leads are coming.
All sorts of inbound marketing do well for generating B2B leads, but SEO & email marketing are leading the way.
If you are serious about raising B2B sales, you would need a robust lead generation process.
Now, without further ado, let me walk you through online B2B lead generation ideas.
Cold Email with Extra Efforts
These days, cold email is probably the most misapplied channel. There are many email marketers, but only the smart ones are aware of putting in a great effort when they use cold email.
You could also follow the same for astonishing results.
The prime thing to work on is creating a quality email list. You could use GetEmail.io to find email addresses.
When you have GetEmail.io, you don’t have to clean the email list because this tool is highly efficient and gets you the accurate email addresses of your prospects.
More than 500k users from 100+ countries across the world prefer this email lookup tool. You don’t require special knowledge to use it, and the onboarding process takes just two minutes.
What else do you get from this tool? Well, it comes with an email verification feature with API access and CSV download.
Now that you have a qualified list of prospects & their email addresses, come up with a personalized message for them. You can’t compromise with personalized content. Email marketing content has evolved a long way from being brand-focused to individual-centric.
With personalized content, you are sure to get your prospects’ attention.
When you are running short of time, Google ads are the best choice to get instant results in a short time. However, it is a bit expensive.
With Google Ads, you can either target new users or the people who already visited your website.
You can set up the campaign by yourself, and the Google ads support team is always there to help you with any challenges you face while running ads on Google.
LinkedIn Sales Navigator
LinkedIn Sales Navigator is a fantastic tool to target the right people and companies, understand critical insights & engage the audience with personalized outreach.
The LinkedIn Sales Navigator lets you reach over 500 million LinkedIn members, even if you are not connected o them.
You can use the free trial for one month, and then you have to pay according to the subscription plan to continue using this product.
Let’s do an exercise now!
This exercise will take 10 minutes of your time, and you are going to love it.
I have a set of questions I want you to question yourself and write down the answer on a paper.
First, who is your ideal audience?
Then, what are the challenges this target audience is facing?
Next, what value can your business deliver?
Finally, how can you engage with these prospects?
Have you answered all of them?
Did you get more clarity now? Great.
These are some of the ways you can follow to increase B2B lead generation.