Monterrey, NL. As of January 1, 2022, Guillaume Duverdier, current executive president of Heineken Spain, arrives in Mexico to continue promoting the company’s business scheme, having as a transversal axis, the sustainability strategy Brindar un Mundo Mejor.
After just over three years of a solid and successful executive career leading Heineken Mexico, Etienne Strijp is ending his role as CEO, a company statement said.
Etienne Strijp, who has been with the company for more than 30 years, played an important role in Heineken Mexico, ensuring the profitability of the company and meeting business objectives. “Under his leadership, Heineken Mexico is positioned as the number one sustainable brewer in our country, thanks to the creation and maintenance of actions on this issue.”
Mexico has the operations center with the lowest water consumption in the world, thanks to the fact that in 2020, the company reduced the water used to make 1 liter of beer from 4 to 2.6 liters.
In addition, derived from the Covid-19 contingency, the brewery It has remained close to society with initiatives such as Por México, Por Todos, which brings together various support plans for people in vulnerable conditions who have been affected during the health emergency.
Etienne Strijp will continue his executive career in Heineken Spain to continue positioning the company in the European market.
At the same time, Guillaume Duverdier He started at Heineken in 2000. Before his arrival in Spain, he held the responsibilities as CEO in Tunisia, Egypt, Poland, among others.
As part of his outstanding achievements, Guillaume led the company to become the first Spanish brewery to produce its products exclusively with 100% renewable electricity; Furthermore, it promoted the first zero emissions brewery in Jaén, Spain.