He sells fewer houses, but has more income

During 2022, with an environment of high inflation in the prices of construction inputs and increases in interest rates, the Javer homeowner adhered to a strategy of maximizing profits and profitability, which resulted in less home salesbut more income.

The homeowner in northern Mexico presented its results for the fourth quarter of 2022, which reflects a commitment to the sale of medium and residential housingas well as an abandonment to that of social interest.

According to the results, during 2022 the developer headed by René Martínez sold 12,247 units, of which 86% corresponded to the segment of average housing14% to residential and barely 0.01% to social interest.

In 2021, the segment of living place social represented 2.4% of its total sales, with 308 units; however, by 2022 the company registered sales of only seven units of this type.

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In total, sales in 2022 were made up as follows:

In total, the 12,247 sold during 2022 were 4.8% less than those placed during 2021.

However, the proceeds from the sale of living place they had an increase of 8.4%, registering 8,096 million pesos in this item last year.

“The orientation of the product mix to the middle and residential segments caused our average sale price to end at $661.1 thousand pesos, a growth of 13.9% compared to that registered in December 2021,” explained René Martínez, general director of the housing company. .

Javer’s net profit during 2022 was 262 million 44,000 pesos, that is, a growth of 79.6% compared to 2021.

“During the year 2022 we started 7 projects, 5 for living place media and 2 for residential housingin the municipalities of Apodaca, Juárez and Salinas Victoria in Nuevo León, in Tonalá and El Salto in Jalisco, and in Aguascalientes, which continues to reinforce the mix for the following years”, pointed out Martínez.

According to the manager, by 2023 the firm plans to have 11 openings, as its first project in Puebla, and also plans to invest more than 1,000 million pesos in the acquisition of land.