They say that when we meet people, the reason why we often forget the name of the person we met for the same second is that we are focused on presenting ourselves and saying our name.
Also, they say that the cure is to repeat the name of the person you are meeting when meeting, and in that way first, remember the name, but also leave a positive impression and some kind of respect for the other person.
You’re probably wondering what this has to do with digital marketing, especially with video platforms and the online world and marketing in general, but there are.
This is supported by the following data – almost one hundred percent of people will become a buyer of a product of a certain brand if that brand recognizes him as an individual and makes relevant recommendations.
So, it is very important how you present yourself and to whom you present yourself?
Personalized video platforms are great marketing tools that tailor and personalize content according to the characteristics of your target group, i.e. the data and analysis you have collected.
Those analyzes and data about your target group that you collect through, say, Google Analytics is crucial, especially when it comes to personalized video platforms.
There are different types of data you can collect, which are of great use for personalized video platforms, from location, then habits in the area, behavior on social networks, behavior when shopping, what led the customer to decide to buy, what leads him to spend more time on the site, etc…
Personalized video platforms have become an imperative in the past two years, marked by a coronavirus pandemic. Many professions, especially businesses, have had to resort to new forms, forms, and strategies that may not have been practiced so often so far.
However, as the pandemic changed our everyday life, it changed our business, especially our sales. Online sales have seen a big increase, but this has meant that everyone has to deal with online sales and that the competition is greater than it used to be, which means it is harder to reach the target group, and it still needs to be taken seriously. work on strategy.
This is one of the reasons why you should use personalized video platforms as an extremely important marketing weapon – directly targeting the target group you need, in a way that suits them according to their characteristics collected by analysis and finally placing the message as you wish, achieving the goal!
Of course, you don’t have to do anything yourself, because there is already personalized video software that will do it for you. It is these personalized video software that will automate the video material versus the data you give them, the relationship of the video software will shorten your working time, and will also create a unique user experience for each individual you contact.
An example of such video software is Plainly, which is making great strides toward the top of the industry. Take for example cold emailing campaigns, or digital signage content, which are demanding in themselves and can be in vain, if they are not done in the right way. First cold emailing is a very valuable marketing tool and involves first addressing a potential partner or client. So, you must address the person you are targeting, and a video is a great option for attracting attention!
Therefore, personalized video software can, in a very simple way, enable you to create a video, and then use it on various channels of communication with target groups.
Here are some tips to keep in mind when creating a video
-Personalization right at the beginning
At the very beginning, try to make it clear to your target group or a certain person – we are addressing you, you are our focus! It may not be immediately in the first sentence, but it would be good for the viewer to recognize the personalization of the video right at the beginning and to understand that the content is intended for him. This is extremely important because of the attention because if you do not personalize the video right at the beginning, your target group loses attention, they do not recognize it as a video made especially for them and your efforts fall into the water. Get their attention right at the beginning, and let them immediately recognize that your work is directed towards them!
-Think about what you personalize
Video personalization of course involves using different data that you have collected from previous analyzes. There is no need to find all this information in the video. Think about what your goal is, and what your message is, and select and use the data you have collected to personalize your video.
-Recognizable visuals
Visuals are necessary when it comes to design, and they should be found everywhere, of course in customized forms, where your brand is mentioned. Therefore, visuals are something that makes your brand recognizable and if you strategically place everything well, people will, as soon as they see your visual, before they read the text or notice that it is about you, but recognize that it is your company or business. have fun. That is why visuals must be used in the video because that is how they subconsciously remain in the head of your target group, which will later recognize the same visual in another place, that is, they will recognize you!
-Play
The video has to be attractive, and interesting, it has to hold attention, so play around. Show the positive aspects, achieving results, improvement, progress, solutions, everything that leads to a positive impression, but through played structures, concrete examples, give the viewer a chance to see why he should choose you, without “pushing” in front of the nose a bunch of statistics, charts, etc … Of course, the statistics are not bad, but it should be used very carefully and again interesting!
-CTA is an indispensable part
Video is not a simple marketing tool. It needs to be well designed, prepared, collected data, placed to the target group and all this is of course even more demanding when we talk about personalized video. That is why you will not make a video just like that and spend time and resources so that in the end the target group to which the video material was sent does nothing. Each video has its own goal and message, and it has to be some kind of call to action. Of course, a call to action does not necessarily mean that it must be a purchase, but some activity of your target group is the value of your video.
Top 5 best free personalized videos software
1. Headliner
Headliner is personalized video software that some claim is the easiest to use. This software allows you to easily and simply upload your video and continue to create it the way you want.
Video software that allows you to create exactly the video you need on your phone! What is also valuable is that this application works with others such as Premiere Pro CC, Lightroom, and Capture CC.
3. Quick
Another personalized video software that allows you to create content very easily. This software can choose the best shots and scenes for video by combining them great with the given music.
4. Clipchamp
Video softver koji takođe dosta njih hvali, upravo zato što je najpristupačniji i nudi veliki broj najrazličitijih alata za korišćenje sa kojima možete da kreirate video baš kakav želite.
5. Typito
Još jedan sjajan video softver koji ne mogu da je lak za korišćenje, već vam omogućava i da postavite vaš baner na video, što dodatno doprinosi vidljivosti vašeg brenda.
