How did a coffee farmer from San Cristóbal de las Casas, Chiapas, increase her productivity by 433%?

San Cristóbal de las Casas is a city located in the state of Chiapas, Mexico. It is located in the mountains of southeastern Mexico, about 220 kilometers east of the city of Tuxtla Gutiérrez, the state capital.

The coffee culture, is an important part of the identity and economy of the region. The region of Chiapas is known for its high quality coffee productionand the coffee culture is an important part of daily life for many people in the area.

Coffee plantations are part of the region’s landscape and many communities depend on coffee cultivation for their livelihood. Besides, Chiapas coffee is known for its unique flavor and aromatic profile, which makes it one of the most valued coffees in the world. The coffee culture in Chiapas is also associated with a rich history and cultural traditions, including music, art, and literature.

However, there are some communities and coffee growers have reduced their production or their lands have been affected, and others have been able to increase productivity.

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Case of success

Hazetl Berenice Molina Rivera is originally from San Cristóbal de las Casas and studied Tourism Business Administration, however, although she pursued her university career for more than two years, love for his family and love for his coffee roots encouraged him to return to his land, he commented in an interview with The Economist.

“We have worked with coffee since my grandfather’s generation, and what has marked the intention has been to contribute to the development of the field through my family’s company. Currently, my husband is also a coffee entrepreneur and together we work to increase the productivity of our farms,” said Hazetl Berenice Molina Rivera.

The interviewee commented that have managed to increase their coffee production from 3 to 16 tons, which represents 433.33% through the Nescafé Plan. He explained that he has had access to quality training and resources and that this has allowed him to renew his coffee plantation. And it is that the Nescafé Plan focuses on supporting women producers in the fields, promoting the regenerative agriculture and sustainability in the most important coffee-growing areas of the country.

“Since I joined the Plan, I have had access to very good quality training and resources that allowed me to renovate my coffee plantation. The first year I collected 3 tons in an area of ​​2.2 hectares, the second year it went up to 5 tons and the third year they were more than double with 16 tons. This means that the coffee trees they provide us are of very good quality and give us very good yields.”

Hazetl Molina has received courses on various topics related to the development of the field, from the process of how to prune a plant, lay out the land to plant, the characteristics of a coffee crop and its nutrition and even, on sustainable practices and agribusiness.

What is the Nescafé Plan about?

The Nescafé Plan is a global initiative that brings together the company’s commitments and activities in the country and whose objective is ensure the responsible and sustainable supply of green coffee, increasing the productive capacity of the small producer and promoting the economic and social development of their families and communities.

It offers training to carry out an environmental development plan that gives producers tools to take care of the soil, animals and water without using chemicals. Women producers of coffee, milk and cocoa rThey receive technical and financial training to support them in increasing the productivity of their agricultural and livestock activitiess in a sustainable way and aligned with the regenerative agriculture practices promoted by the company’s programs.

The plan is an initiative of the Nestlé company to support coffee farmers in Latin America, Africa and Asia. He The main objective of the plan is to improve the quality of life of farmers and their communities, as well as to ensure the supply of sustainable and high-quality coffee for the production of Nescafé.

It focuses on four main areas:

1. Training and technical assistance to farmers to improve the productivity and quality of coffee.
2. Implementation of sustainable agricultural practices to protect the environment and conserve natural resources.
3. Promotion of the development of local communities through education, health and the improvement of infrastructures.
4. Guarantee of a fair price for coffee farmers, through the establishment of long-term relationships and the payment of a price above the market.

In the case of Mexico, more than 80,000 producers in the most important coffee-growing areas of the country such as Chiapas, Veracruz, Oaxaca, Puebla and Guerrero have benefited from the Nescafé Plan. 41 million improved coffee plants have been distributed and more than 100,000 training sessions on sustainable production practices have been given.

In general, the implementation of the Plan is to improve the cquality of life of coffee farmers and their communities, while ensuring the production of high-quality and sustainable coffee for the production of Nescafé.