With artificial intelligence sweeping the world, cosmetology has had a large share like other fields in which this technology has left its mark, and still does, as it has created a huge qualitative shift in the world of cosmetology and taken it to a whole other level.
Today, the markets are full of beauty brands that innovate smart devices, powered by artificial intelligence, for skin care and makeup. This technology is also a more widespread and rapid way to promote products and communicate with customers.
Beauty expert Alina Fatuni considers artificial intelligence “terrible” to the point that it gives beauty companies the ability to provide unique experiences, such as trying on products virtually and providing skin analysis online to their customers.
The power of AR and AI beauty technology for brands – in the field of beauty – lies in its ability to meet specific beauty needs, and the deep learning algorithms driving AI and AR beauty technology have helped brands provide personalization at scale to their customers.
Using these technologies, women can try on products virtually, with the touch of a button, and get recommendations tailored to their specific needs.
Test beauty products online
According to Fattouni, “Who would have imagined that beauty products could be tested online?” She continued, “Augmented reality is being used by many beauty companies and applications to allow testing of makeup before purchasing. It is not necessary to visit a cosmetics or makeup store. Instead, all that must be done is downloading applications and trying on makeup virtually at home.”
Some cosmetics brands are working to increase their sales by allowing female buyers to try their products using special filters through which they can test different shades of lipstick and eye shadow, in order to choose the perfect shade for them.
According to Fatoni, intelligence technology is now able to detect skin problems within seconds, and help women understand their skin type and determine exactly the right product for them, through the results of virtual skin analysis, which enables them to quickly obtain a detailed analysis of the skin and determine how to treat it, as well as AI helps in providing the best product suggestions that meet their needs.
For more effective and safe products for the skin
Artificial intelligence not only plays an important role in developing and improving skin care products and customizing them effectively, but it also helps predict the effectiveness of different ingredients and formulations, allowing cosmetic companies to develop more effective and safe products for the skin.
Fattouni explains – while speaking to Al Jazeera Net – that artificial intelligence consultants use machine learning algorithms to analyze the client’s personal data and preferences, which gives her the opportunity to obtain more information to improve recommendations. For example, the client may be asked about her skin type, hair texture, and preferred makeup style. The “smart technologies” then use this information to recommend skin care products that suit her skin type, hair care products that address her specific hair problems, and makeup products that suit her preferences.
Models for using artificial intelligence techniques
For its part, the “Easy Week.o” website presents the most important technologies in artificial intelligence in the field of cosmetics and skin care industry, and provides customers with effective solutions that suit their needs, the most important of which are:
- Smart mirror: It plays an important role in analyzing the skin accurately, and takes into account several factors, including skin type, age, lifestyle, and even genes.
- Perfection technique: It's called Perfect Corp. It's one of the first applications in beauty technology, starting with an augmented reality camera that enabled users to try on different colors of lipstick and eye shadow, and has now expanded to include more challenging types of cosmetics such as: blush and self-tanners.
- Glam Squad: An on-demand beauty service that uses artificial intelligence to match customers with the right beauty experts based on their needs and preferences, and book appointments online.
- Brightest: It is also called “Glosse” and uses artificial intelligence to customize the right product recommendations for each customer according to her preferences. It also uses customer feedback to improve beauty and skin care products.