How Facial Recognition Works?

In this era of technological revolution, fraudsters and identity thieves have discovered the use of technology in carrying out their illegal activities. In order to fight these, it’s time we take advantage of digitalization. The facial recognition process can help you with the identity verification process. Face recognition is a security measure that uses the face of the person as their identifier. This identifier can be utilized to identify the person through AI-based software.  

It is expected that the demand for the facial recognition market will increase by up to $7.7 billion in 2020. This increase will be from $4 billion from 2017. This is because facial recognition can be used for various purposes by various industries. Face recognition can be applied to marketing to surveillance. In this blog, let us talk in detail about how facial recognition works and how various industries can use this to their benefits. 

Facial Recognition Process for Biometric Identification

Artificially intelligent software is trained to recognize the face of the person for identity verification purposes. This can be used as a biometric identification service. The process of face recognition works in many ways but the following is the gist of how it works.

1. The face of the end-user is captured and the system analyzes it. 
2. The person’s face geometry is read by the AI-based software. The reading is done in such a way that the distance between ears and distance between the forehead and chin is learned. The AI-based solution also reads and identifies all the facial landmarks. It can also identify any birthmarks. 
3. After this, the face is saved in the system and the AI-based software is trained to recognize the face. Whenever the end-user is required to get their identity verified, the machine will just read their face and compare it with the previously stored database. 
4. If the face of the person is not matched with the database, the system will alert the authorities of the possibility of the fraudulent attempt. 

Features of Face Recognition for Identity Verification 

• Face Matching 

In this process, the face of the person is matched with their ID document to make sure that they are not using a fake identity or have stolen someone’s identity. The person will only be verified if their face matches with the given ID document. The AI-based solution carries out the matching process. 

• Liveness detection Test

Through small facial movements like the blink of an eye or smiling, the face recognition technology will be able to verify their person’s face. With this, the system ensures that the physical presence of the person. The fraudster or identity thief using the face mask, picture, or video, can be detected and the system will alert the business of the risks. 

• 3D Depth Perception

This process is used to analyze and verify the different facial features of the person. It also verifies the person with their skin texture or edges of their face. Even someone with alike features will not be verified through this facial recognition feature. 

Use Cases of Facial Recognition 

• Businesses

Businesses can use this technology as a biometric security measure to stop identity thieves from scamming them. Through this technology, they can verify the identity of their customer before dealing with them. 

• Offices or Colleges

This technology combined with biometric can be used as a way of attendance and as a security measure. No one can enter the building before getting themselves identified through face recognition. This way no security threat can harm the college students and even the important data in the offices will be secured.

• Airports

Travelling has become stress-free and safer. No criminal will be able to travel as their identity will not be verified. No standing in ques to get done with verification is required anymore. You just have to pass through and get your verification done through face recognition. 

• Law Enforcement

The data of all the citizen is registered with the law enforcement officers. Through street cameras, the identity of the citizens can be verified. The location of the criminal on the run will be detected through the facial recognition performed by the street camera.