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Belgian Kevin De Bruyne revolutionized contract negotiation methods by providing a detailed analysis of his statistics during his contract extension talks with Manchester City in April 2021.
The British newspaper “The Athletic” reported that the Belgian international appeared before City officials armed with detailed reports on his statistics, which determined his contribution to Pep Guardiola's team and his role in chasing titles.
The Belgian star sought help from providers of analytical data to determine his market value and the salary he should receive, and he conducted negotiations without an agent, but with the presence of lawyers, to finally reach the renewal of his contract until June 30, 2025.
Thanks to this strategy, De Bruyne was able to extract the highest salary for a player in the Premier League, estimated at 400,000 pounds sterling (464,000 euros) per week.
Since then, this method has spread widely and sports statistics and numbers companies have witnessed an increase in data provided by brokers or players' agents, according to the newspaper.
🚨 Kevin De Bruyne negotiated his new contract without an agent. 👏
When De Bruyne was negotiating his Man City extension in 2021, he decided to use several football analytics software to provide his own stats.
He presented his own data to the club, without an agent, to help… pic.twitter.com/8SHrwmVwBM
— Transfer News Live (@DeadlineDayLive) January 3, 2024
An executive at an elite club in England said: “The use of data is increasing, because players are becoming smarter, and it is rare for companies to provide statistics that we do not already know.”
Clubs have also adapted to the explosion of statistical sites, which currently have many observers and statisticians who collect accurate data about players, coaches, clubs and teams.
Since renewing his contract 3 years ago, the Belgian has won 3 Premier League titles with City (2021, 2022 and 2023), the Champions League (2022-2023), the FA Cup (2023) and the European Super Cup.
De Bruyne joined Manchester City in 2015 from Wolfsburg, Germany, in a record deal amounting to 76 million euros. Since then, the player has participated in 358 matches in various competitions, scoring 96 goals and providing 153 assists.
