INTERprotección chooses Google Cloud as a technological ally

With the aim of making advanced use of cloud solutions and promoting the mission of taking the complexity out of insurance, INTERprotecciónone of the most important brokers in Mexico and Latin America chose Google Cloud as its technological ally.

This alliance will allow inter.mx use the scale, security and the possibility to employ advanced technologies that the cloud offers to expand your offer of personalized products to your customers, expand your business opportunities by enabling their solutions to other companies in the insurance industry, accelerate its digital transformation and continue to raise awareness among Mexicans about the importance of being protected.

During the announcement, Alonso Pallarés, Director of Digital at inter.mx explained that, as part of the benefits of this alliance, the digital insurance platform will have much more sophisticated capabilities to give the customer what he needs.

The manager mentioned that When using the data, the aim is to take advantage of the knowledge to understand the client, so that the client has a much more tailored product or even so that the client can renew their policy, pay for it or acquire a supplement in a better way..

Another benefit has to do with the improvement of the industry since, according to Pallarés, “we want the industry to improve, we want Mexicans to have access”, whose alliance with the technology giant can help the industry advance faster.

The main pillars of this agreement are:

• Greater assertiveness to connect customers with products.- Since personalization is a priority for today’s consumer, INTERprotección will adopt analytics solutions such as the Customer Data Platform to be more assertive in connecting its customers with the products and services that best suit their needs, while guaranteeing privacy .
• Open innovation in the insurance industry.- inter.mx will strengthen its technological infrastructure to make its services and digital solutions available to other members of the industry through APIs, with the aim of accelerating and simplifying insurance contracting processes for more clients. This capacity would be driven by Apigee, the Google Cloud API manager, which makes it possible to design, protect, analyze and scale the APIs of organizations.
• Implementation of best practices.- The experience and global approach of the Google Cloud culture will be used to continue accelerating the digital transformation between INTERprotección’s various business areas, allowing it to advance in its goal of eliminating complexity when contracting insurance.

With the implementation of these tools, INTERprotección becomes a pioneer in the insurance industry, reaching the highest level of personalization thanks to its 100% digital processes.

“Google Cloud enables organizations across industries, including insurance, to bring the best of Google Cloud to accelerate the innovation, performance, and availability their products require to meet new consumer demands and overcome the challenges they face in their sector,” said Julio Velázquez, CEO of Google Cloud. “For us, it is really satisfying to be able to help INTERprotección to become the best insurtech to reach its clients, both business and end consumers, through data analysis and innovative products”, he added.

One of the objectives of inter.mx is to have a closer approach, better benefits and affordable products through digital tools that make life easier for new generations. In this sense, the strategic alliance with Google Cloud is an important step to achieve this goal, said a statement.