Puebla, Pue. Although since 2016 the state capital has the appointment of Creative City of Design, granted by UNESCO and that until now it has not been possible to land; six universities and the Private Initiative are carrying out a mapping to locate the 40 best design companies with the aim of integrating a hub to provide services to the industrial sectors.
The president of the Consulting and Services sector for the National Chamber of the Transformation Industry (Canacintra) local, Xavier Jara Castillejos, explained that despite the importance of the appointment, the authorities in office have not wanted to develop it; however, entrepreneurs and academics are working independently to materialize this center for technology, training and services.
He highlighted that designers, as well as firms from the textile sectors y manufacturer have shown interest in participating with projects, the latter two with the need to innovate to be more competitive with their products.
Jara Castillejos said that this project seeks to include universities, handicraft companies and other manufacturing sectors such as the graphic industry.
However, he said that making it a reality through the triple helix model, that is, where the state and municipal government participate, will guarantee that this hub becomes the answer to creative solutions, not only for the industry but also for the governments in the country. that require improvement in their public policies (programs and services).
Jara Castillejos commented that being Puebla the second entity with the most universities in the country, which according to the Ministry of Public Education there are 454 –more than 213 installed in Angelópolis–, at least 50 have programs of studies related to industrial, graphic, fashion, artistic, digital design , in animation, advertising and engineering in automotive design, which can pay to generate projects and offer talent.
The foregoing to support the textile, handicraft and other manufacturing sectors, as well as the governments of the three levels.
He said that the Meritorious Autonomous University of Puebla (BUAP), the Ibero-American University, the Tecnológico de Monterrey, the Universidad de las Américas Puebla, Anáhuac and the Universidad del Valle de México are participating, as well as the Private Initiative, where Volkswagen stands out.
The leader indicated that to enable office spaces, laboratories and other work centers, the former factories that are in the center of the city can be used. angelopolisso that providers are close to those interested in a design or innovation service.
He mentioned that Berlin, Germany, Buenos Aires, Montreal, Canada; Argentina; Kobe, Japan; Shanghai, China and Saint-Étienne in France are some of the 11 cities that are design capitals.
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