Juanjolote and Capitanes will fly with Aeroméxico

Marketing, sport and aviation. Two icons come together: Capitanes, the professional basketball team from Mexico City, and Aeromexicothe flag carrier of Mexico.

The first is already part of the prestigious NBA G League, so you must visit 12 different cities in the United States to play as a visitor, and the airline has all the desire to increase its operations to that country, which it cannot do due to the degradation to category 2 to the aeronautical authority of Mexico by the United States Federal Aviation Administration (FAA).

Both brands recently announced a sponsorship agreement without precedent in the sport. The airlines that operate in Mexico (traditional and low-cost models) have already signed similar contracts in soccer, wrestling, boxing, American football or baseball.

Now, Aeroméxico goes to the court with the slogan: Let’s fly together, which can already be read at the team headquarters, the Arena Ciudad de México.

They promise various and innovative activations during matches, which are a must-live experience.

Between the many daily tasks of the two companies there is always space to promote Mexican culture. And they have brought it to their clients in different ways.

The team’s mascot is Juanjolote, a funny axolotl that fans love and represents an endemic species of CDMX that is in danger of extinction. For its part, Aeroméxico has a Dreamliner plane decorated with beautiful iconography and named after Quetzalcóatl, who is a royal ambassador of Mexico to the world.

In the information disseminated on the subject, you can read what the airline’s Vice President of Marketing and Sustainability, Xiomara Martin Matos, said: Our commitment is to support the talent of our country. Capitanes is the only Mexican team that competes in this league, and for this reason we are delighted to be able to accompany them on this adventure, guaranteeing the team’s connectivity through the 20 routes that we operate in the US. We are sure that Captains will give us great news.

And the good news continues for the firm. A few days ago, it announced that as of March 25 it will fly to Rome and resume operations to Asia, through a daily flight to Tokyo, both non-stop departing from Mexico City. Two days later, it will increase the frequencies to Madrid from Monterrey and Guadalajara.

Undoubtedly, the announcement of the sponsorship is welcome news that should be highlighted because it is a sign of the cooperation that post-pandemic news demands to continue dribbling the ball and fly together. They and we.

* It’s tourism! recommends you watch an excellent documentary of success stories and athletes to remember: 30 days to win.

alejandro.delarosa@eleconomista.mx