Betterware de Mexico, a direct sales company for home solutions by catalog, announced that it reached a definitive agreement to buy the operations in Mexico and the United States of the German company of beauty products and fragrances Jafra, an operation valued at 255 million dollars (5,355 million pesos), which fits with the consolidation of the sector worldwide.
The rapprochement between the two companies began in mid-2021, when they signed a non-binding agreement on July 15. The transaction is expected to be completed in the first half of this year, upon receiving authorization from the Federal Economic Competition Commission.
In the world of direct sales in the personal care and beauty category, companies such as the Brazilian Natura also compete, which in 2019 acquired Avon Products to create until then the fourth largest beauty group in the world.
In Mexico, Natura’s expectations were to become the leader in the direct sale of cosmetics and personal care products to surpass companies such as Mary Kay and Jafra after the acquisition of Avon.
Shares of Betterware, traded on the NASDAQ market in New York, rose 15.77% to $22.02 each on Wednesday after the announcement.
ByteDance, owner of short video app TikTok announced on Wednesday that it was reviewing its strategic investment team after its business analysis earlier this month revealed investments with “poor synergies.”
ByteDance will disband its group strategic investment team and move its workers across six business units, including TikTok and its Chinese version Douyin, which it created in October in a major organizational shakeup.
The review is designed to “enhance collaboration between strategic research and business operations,” according to the company.
The Chinese company has been downsizing its investment team as the Beijing government ramps up its antitrust efforts to rein in big business over the past year.
ByteDance’s latest high-profile investment includes its $4 billion acquisition of Shanghai-based video game studio Moonton Technology last year.
Moonton is famous in Southeast Asia for its Mobile Legends online game.
Google, de Alphabet would immediately correct enforcement of an age-sensitive advertising policy after Reuters found ads for sex toys, booze and high-risk investments on its search engine that had to be blocked under its efforts to comply with government regulations. United Kingdom.
Britain began enforcing the regulations last September with the aim of protecting children from being tracked online. In response, Google began changing the settings of its services in Europe and elsewhere for users under the age of 18.
Among the measures the company had touted in August was “expanding safeguards to prevent age-sensitive ad categories from being shown to teens.”
Specifically, the search giant began using automated tools to prevent ads related to categories such as alcohol, gambling and prescription drugs from being shown to people who are not signed in with a Google account or who are of legal age. Confirmed minimum of 18 years.
Companies in the technology sector have been facing an increasing challenge in policing their sprawling services, and according to messages from online advertising forums and from two advertisers, Google’s compliance has been spotty.
Magento Commerce, the Adobe Commerce platform that creates multi-channel business experiences, added Rappi, a Colombian home delivery platform and service aggregator, as a payment method for online purchases made by its users.
Both companies said the deal aims to revolutionize the local financial market with simple and secure digital products, allowing a growing number of people the option to pay without using their bank details.