A marketing manager with a passion for sustainable skincare made $50,000 in 20 days with a clay face mask that promises to cures acne and chronic skin conditions.
Katie Eales created the mask along with kits of sustainable makeup removers after seeing the devastation of single-use face wipes littered across beaches in Sri Lanka.
Together with fiancé Dave, the 26-year-old from Port Douglas, Queensland, resolved to create skincare that is good for the face and the planet.
After months of testing, Sabbia Co launched in September 2019 with an investment of just $5,000 to cover stock, website and advertising.
The brand specialises in Australian-made masks, serums and kits of reusable sponges and pads which promise to ‘cleanse, exfoliate and remove makeup’ with nothing but water – and it can’t stop selling out of them.
Queensland marketing manager Katie Eales (right with fiancé Dave) is making bank with her natural and sustainable skincare brand, Sabbia Co
The brand’s charcoal sponges and pads (pictured) promise to ‘cleanse, exfoliate and remove makeup’ with nothing but water
Made and packaged in labs in Newcastle, Burleigh Heads and the Gold Coast, the products boast 430 five-star reviews with many hailing them the best they have ever used.
Customers are repeatedly stripping the website of the $49.99 Matcha Clay Mask, which has sold out five times in the past eight months and remains the brand’s most popular product.
Ms Eales attributes this success to the use of native Australian ingredients that nourish skin without chemicals and following the manta ‘less is more’.
‘Skinimalism [skin minimalism] is the movement of 2021 and is the driving factor behind what we do and how effective our products are,’ she told Daily Mail Australia.
‘The more you put on confused skin the harder it is for the skin and body to eliminate inflammation and heal,’ Ms Eales said of the ingredients used in her best-selling mask.
Sales of the $49.99 Matcha Clay Mask (pictured) made Ms Eales almost $50,000 in 20 days
The brand’s $19.99 reusable cotton pads – which come in packs of three – clean the face and remove makeup with nothing but water
These include organic Tasmanian kelp extract, packed full of antioxidant vitamins A, B, C and E along with minerals such as calcium and zinc, which plump skin and lessen the appearance of fine lines and wrinkles.
The mask, which comes in a powder form that becomes a paste when mixed with water, promises to balance moisture in the skin while deeply cleansing bacteria to reduce the risk of breakouts.
It is designed to be used two to three times a week and left on the face, neck and décolletage for five to 10 minutes before being rinsed off with warm water.
Ms Eales said she sold 1,000 units in the first 20 days after launching, earning her a five-figure profit.
Reviews stand testament to the benefits of the mask, with one woman declaring she ‘never wants to live without it’.
Customer photos show the results of the clay face mask, which promises to cures acne and chronic skin conditions
‘I have been using this on my T-zone for two weeks now, and the results are astounding!’ another wrote.
‘When the mask dries up, you can visually see the pores on your nose unclogging. I have very sensitive acne-prone skin and this mask hasn’t caused any negative reactions. A win for my skin!’
Many called it ‘legit the best mask’ they have tried, while others raved about the charcoal facial cleansers which ‘wash off mascara with no effort’.
Ms Eales says the combination of tools and gentle skincare products have cleared stubborn acne, eczema and dermatitis for hundreds of Australians who have spent thousands searching for solutions to their skin issues.
Others raved about the $79.99 ‘Collagen C’ serum, which promises to brighten skin and strengthen its barrier function.
‘The collagen C serum does a fantastic job of preventing oily break outs whilst maintaining hydrated and glowing skin. [My skin] feels super soft again, love it,’ one woman wrote.
Ms Eales says Sabbia simply does skincare differently to competitors.
‘We educate our customers on the benefit and impact the choices they make, which allows them to make educated choices on what is better for their skin, their health and our planet,’ she said.
The difference in a customer’s skin after just a few weeks of using the clay face mask is astonishing
True to her word, Ms Eales’ company has made a big difference in a small space of time.
In just over one year, Sabbia has stopped a staggering 13 million single-use makeup wipes from being thrown into landfill with sales of its reusable cleansing pads and sponges.
Ms Eales is just one of many young entrepreneurs cashing in on the lucrative organic beauty market, which is projected to be worth $25.11billion by 2025, estimates from market analysts Acme Hardesty reveal.
‘I do believe we are an upcoming leader in the movement towards skinimalism and luxury sustainable skincare that’s for everyone, men and women,’ she said.
Plans are in place to expand the range to include organic cosmetics, with a natural alternative to BB cream already in the development phase.
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