The Spanish Football League, “La Liga”, launched today, Monday, a unique initiative to interact with fans, with the aim of enhancing communication with fans of one of the most impressive leagues in the world.
The new initiative, called the “La Liga QR Code Challenge” competition, aims to take advantage of the void left by the emerging coronavirus pandemic “Covid-19” and the challenges it has caused across geographical borders by providing fans with an enriching experience of its kind. Using a system and technology to scan the QR code, according to a statement issued by the Association.
Guillermo Heredia, Director of the Middle East, North Africa and India at La Liga, said: “The Spanish League is not only one of the best soccer leagues in the world, but it is a culture, a culture that permeates clubs, players, regions, and most importantly the fans. Those who are at the heart of the league, and to provide fans with new and unique interaction options, we are constantly looking for innovative ways to communicate with them. “
He added: “With the launch of the QR Code Challenge competition from La Liga, we aim to bring fans closer to their favorite clubs and players despite the delicate situation prevailing. The famous people playing a match on the field. “
The competition will be held for the masses of Egypt and a number of countries in the Middle East and North Africa region through various physical and digital contact points, and “QR” codes will be combined, alternately through different partnerships and initiatives implemented by “La Liga” in those regions throughout the current season (2020-2021).
Fans need to scan a QR code via the smartphone to register and enter the draw to win the grand prize for a comprehensive trip for two people to Spain and two tickets to watch the favorite football stars while playing, while there will be other prizes that can be obtained, including: T-shirt “No Liga Official, La Liga merchandise and much more.
The QR codes will be present starting today and over the next three months in several platforms and sites such as Puma stores in Egypt, Orange Spanish League, University of Ileska and its various activities, as well as the Facebook page of the Spanish Embassy in Cairo. .
Fans across Egypt will search to find “QR” codes for 20 “La Liga” clubs, as well as the league itself.
The trip for the winners, who will be announced next June, is expected to take place during the current year, but according to the development of the situation caused by the Corona pandemic.