The front line workers they are the workforce that has had the greatest burden in the last two years due to the nature of their activities that prevents them from doing remote work. But this is not the only thing that the pandemic showed, they are also the group of people with the least communication by business leaders and lack an organizational culture promoted from top management.
According to a special report from the Microsoft Job Trend Index, the 65% of operational workers in Mexico considers that messages from business leaders do not reach them.
“Leaders must make time to connect with workers and managers frontline, proactively, seeking to understand their experiences, share appreciation of their efforts, detail the company’s mission and purpose, and explain how their work is contributing to it,” the report states.
The lack of communication with frontline workers it is a global problem. In the world, 63% of this workforce report the same situation: messages from senior management do not go down. Among the eight countries that participated in the study, Mexico occupied the third position —along with India— with the highest proportion of operational personnel that indicates this problem.
“Companies should not only establish a Communication flow stable, but also create avenues for two-way communication so that frontline workers are empowered with the information they need to be successful and feel like they are being heard.
Managerial positions at the operational level do not escape this disconnection. The 71% of managers The frontline police in Mexico say that their superiors do not communicate effectively with them either.
“Things are especially difficult for the front line managers”, is specified in the report. The statement is understandable when considering that these leadership positions are the first channel of communication with the rest of the workforce at this level.
This lack of attention may be the reason why 24% of the workforce at the operational level in our country thinks that their voice is not taken into account by the organization when they want to communicate a problem in the workplace.
Globally, ineffective communication with frontline staff tends to be higher within Mass Media, where up to 70% of the workforce feels this deficiency, followed by financial services with 68% and the automotive and manufacturing industries, both with 62 percent.
Random group unit
The disconnect that exists between senior management and the operational workforce in the pandemic has led frontline employees to bond more closely and foster closer relationships. Although they often feel isolated from the organizational work culture.
In Mexico, the 81% of operational workers “He feels very close to co-workers due to the shared tensions caused by the pandemic.” However, this link has been fortuitously strengthened and not by a talent strategy that encompasses these jobs.
The bonding level shown by Mexicans in the lowest positions in an organization is one of the highest globally, on a par with Germany and only below Australia (84%) and India (86%).
“While frontline workers say they feel closer to each other, most say culture Y the communication they should be better prioritized from the top,” says Microsoft.
The 63% of workers Mexicans at this level believe that top management does not prioritize building a culture in the workplace. This proportion rises to 68% among managers at the operational level.
“The organizational culture it is based on a strong connection with the mission and purpose of the company, transparency, strong lines of communication, recognition of a job well done, and positive labor relations”, the report highlights.
Technological progress and the evidence left by the pandemic put operational personnel at a turning point to develop a work model and an attractive organizational culture for this workforce.