Learn to tell stories to increase your sales

Advertising a product or service, as well as its characteristics, is no longer enough to sell it, today brands must go further and know how to capture the essence of what is marketed, so that people feel the warmth of the brand and its values , but how to achieve it? To know tell stories It’s the key.

Lizbeth Laguardia, comprehensive strategies consultant at Neurita, explains that with the use of stories, a technique known as storytellinga message can be transmitted in an unforgettable way because an emotional connection is generated with people, which is beneficial for achieving sales and attracting new customers.

“In this way we will be able to capture the attention of consumers and arouse their emotions, something very important because it is emotions that drive sales. Wills can also be won such that people say ‘I want that product’, that repurchase is generated and a long-term relationship is generated where decision-making can be influenced, “he said in the Learn to sell by telling stories workshop, carried out by the Ministry of Economy through the portal Mipymes MX

He explained that it is not about saying what you do in your brand, but that you tell your story because you will have a better reach and to achieve it, you must take into account six elementswhich are:

Define your key message

You have to know the consumer well to know what language to speak to him and how to behave.

Also, you have to define what you want to expose and try to summarize it in a main sentence that has between six and 10 words.

“You can start your writing and make it long and little by little cut it down. The shorter you make it, preferably a minute, the better.”

what story will you tell

For this, you must define if you want to incite action, for example, how is it that you achieved something in the past and that this is inspiration for the viewer that at the same time motivates the purchase. Customer stories and their experiences with the brand can also be included here.

You can also choose to tell who the brand is, its history, values, who the collaborators are, personality, among other elements. The most important thing is to be 100% transparent and honest.

Another option is to tell stories to promote collaboration in your community, where other stories can be discussed and shared so that they can identify with your brand.

“It can be something simple like giving a good morning message that says ‘how good it feels to wake up with a cup of good coffee’ when your product is precisely coffee, or with Uber drivers, developing a story of ‘how good it feels feel that someone picks you up at your home and takes you’ . This will spark conversation.”

Another purpose can be educational, for example in makeup, where they tell you a story about how to use mascara, the best techniques and what not to do, which allows customers to learn.

choose your format

It can be in writing, voice in live or podcast presentations, videos, animations, images, among others. There are many options that you can choose from, everything will depend on the objectives of your brand.

Create scenarios and be attentive to details

You do not decide the physical aspect, take care of the colors, accessories that you will have in your content, the stage where you are, what you will use in the background, among other elements.

All people are different, some go more for the images, others for the sounds, activities or others, so you must consider all these elements for your marketing strategy. storytelling.

don’t forget humor

“Putting a touch of humor will make the difference so that they remember you. Maybe at the moment they won’t buy from you, but when they need the product, they will come back for you because they will remember you for your humor”.

For this, include jokes related to environmental trends, make fun of your own brand in an appropriate way, share funny experiences or whatever you want, just remember to take care of the language based on how your consumers are

Includes call to action

Now that you’ve told your story, invite the consumer to do something that is the goal of telling your story. For example, it can be subscribing to the brand’s newsletter, signing up for a course or shopping, acquiring the product through the different sales channels.