Luka Doncic ‘signs new deal with Michael Jordan’s Jordan Brand’ as NBA star continues partnership that was struck in 2019

Luka Doncic is having one busy offseason – and according to an insider report, it has included a sizable off-court move as well. 

NBA reporter Marc Stein has cited sources claiming the Slovenian superstar has extended his endorsement deal with Jordan Brand through 2029. 

It continues a years-long relationship with Michael Jordan’s conglomerate, who signed Doncic in 2019. 

In doing so, the 2018 No. 3 overall pick became the first European signed to its roster. 

Doncic is currently on FIBA World Cup duty with his Balkan nation at the FIBA World Cup in the Philippines, Japan and Indonesia. 

Luka Doncic has reportedly extended his endorsement deal with the Jordan Brand through ’29

Michael Jordan’s immensely popular company signed the Slovene all the way back in 2019

Doncic has two signature shoes with the global sneaker powerhouse; the latter pictured above

The Slovenes start their campaign vs. Venezuela at 7:30am ET Saturday and are situated in Group F. 

It consists of the two aforementioned teams, as well as European nation; Georgia and Cape Verde. 

Technically, Doncic has two signature shoes, the Luka 1’s and the most recent iteration. According to Stein, nine DI schools wore the kicks last season.

In July of 2023, the Luka 2’s were made available globally on July 5, 2023 and retail at $130.

Doncic will be getting plenty of use out of the shoes for many years one would think – and it’s not hard to imagine Jordan getting greater exposure with a focused Kyrie Irving now alongside the Slovene.