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McVitie’s reveal the chocolate is on the BOTTOM of a Jaffa Cake

by souhaib
October 31, 2020
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You’ve been eating Jaffa Cakes all wrong! McVitie’s reveal the chocolate is on the BOTTOM – but fans aren’t convinced

  • Twitter user claims McVitie’s told him chocolate is on the bottom of a Jaffa Cake 
  • Facebook users shared their shock pointing out adverts show chocolate on top 
  • McVitie’s previously told MailOnline the chocolate is on the bottom for Chocolate Digestives and HobNobs too

By Bridie Pearson-jones For Mailonline

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Published: 11:01 GMT, 31 October 2020 | Updated: 11:17 GMT, 31 October 2020

For a small inoffensive treat, Jaffa Cakes can cause a lot of debate.

Is it a biscuit? Is it a cake? Should you eat it all in one or nibble off the edge before the jelly?

These are questions asked in households across the UK, and while theses questions may always remain a mystery, McVitie’s has baffled fans by putting an end to one debate.

The Edinburgh-biscuit company have revealed the chocolate is actually on the bottom of the Jaffa Cake, contrary to popular belief. 

In a screenshot of a Twitter conservation shared widely on UK Facebook groups, McVitie’s appear to have confirmed that chocolate goes on the bottom of a Jaffa Cake

UK social media user known as David claims to have asked the Jaffa Cake team to confirm which side of the treat is the top via Facebook messenger.

In screenshots that have since been shared widely, they said: ‘Hi David, our Jaffa Cakes go through a reservoir of chocolate, so the chocolate is the bottom, Thanks Jaffa Cake’ to which David quickly replied: ‘WTF’.

The post was then shared to the Facebook group Family Lockdown Tricks and Tips, where many disagreed with the news.

‘Lol no really not accepting this. The cake part is the bottom,’ said one.

McVitie's have previously weighed in on the debate, revealing that it's not just Jaffa Cakes but all their sweet treats that have the chocolate on the bottom

McVitie’s have previously weighed in on the debate, revealing that it’s not just Jaffa Cakes but all their sweet treats that have the chocolate on the bottom

‘Omg that’s like eating a ham salad sandwich with the ham on the bottom and salad on top. All wrong,’ added another.

”I refuse to accept this,’ said a third.

‘The bad news just keeps on coming. What a year,’ a fourth wrote.

Users also took to Twitter to share their shock, with one writing they were 'horrified' at the news.

Users also took to Twitter to share their shock, with one writing they were ‘horrified’ at the news.

‘Their own advert shows choc side up on the plate!’ a fifth noticed. 

Users also took to Twitter to share their shock, with one writing they were ‘horrified’ at the news. 

McVitie’s have previously weighed in on the debate, revealing that it’s not just Jaffa Cakes but all their sweet treats that have the chocolate on the bottom.  

The post was then shared to the Facebook group Family Lockdown Tricks and Tips , where many disagreed with the news

The post was then shared to the Facebook group Family Lockdown Tricks and Tips , where many disagreed with the news

Marketing director Kerry Owens previously told MailOnline: ‘When we make our McVitie’s chocolate biscuits – whether that be Chocolate Hobnobs, Chocolate Digestives, or even Jaffa Cakes – they go through a reservoir of chocolate on the production line.

‘This essentially “enrobes” the bottom in chocolate – so we can confirm that the chocolate is officially on the bottom of the biscuits.’ 

FEMAIL has contacted McVitie’s for comment.  

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