Meta has announced that in mid-April 2023 it will stop supporting the format of instant itemsa move with which it hopes to focus on some of its core products, such as the features of Reels.
Instant Articles are HTML documents that are uploaded to Facebook at high speed and allows publishers to create articles and add information using a customizable article format.
According to the company, more than 37,000 pages of the sicual network use this format and, with them, companies can know the profits generated by the ads and track the increase in income or create native brand content, among other options. .
The company has announced that it plans to discontinue support for Instant Articles, as many companies are opting for other means of promotion on Facebookto the detriment of these articles.
“Currently, less than 3% of what people see in the Feed are posts with links to news articles. […] It makes no sense to invest in areas that are not aligned with user preferences,” a Meta spokesperson told Axios.
From the company they have also commented that news publishers will have six months to readjust their Facebook strategies, so they will presumably no longer be available in April 2023.
Meta reported that once this feature is gone, traffic from links on Facebook will be directed to publishers’ external web pages. In addition, he commented that Instant Articles have been made obsolete by the implementation of improvements in the web experience from mobile devices.
With the removal of this format, Meta hopes to focus primarily on video-centric features, especially short-form or Reels, as confirmed to Engadget.
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