The most cringeworthy fashion trend of 2021: Woman goes viral with her $4,650 ‘Byron Bay’ bag from Louis Vuitton – after Pip Edwards showed off her own ‘Bondi’ version
Social media has been set alight by footage of a woman toting a Louis Vuitton bag with a ‘Byron Bay’ logo.
Instagram account Lords of Byron Bay uploaded a user-submitted video on Sunday of a woman leaving a local restaurant with the $4,650 Neverfull MM bag on her arm.
The limited-edition tote has the trendy coastal town’s name printed in yellow on a blue gradient background, and a large turtle keychain swings from its shoulder strap.
The most cringeworthy fashion trend of 2021: A woman has gone viral for carrying a $4,650 ‘Byron Bay’ bag from Louis Vuitton (pictured)
Users slammed the ocean-themed bag, labelling the look ‘tacky’ and ‘cringeworthy’.
‘Good lord the place is just a haven of show offs,’ one person groaned, while another added: ‘Wouldn’t ya feel a bit funny rolling around with it hanging off ur shoulder?’
‘She is one of only 50 w**kers that bought one. They look so bad,’ a third wrote.
Trendy or tacky? Instagram account Lords of Byron Bay uploaded a video on Sunday of a woman leaving a restaurant in Byron Bay with the luxury $4,650 Neverfull MM bag on her arm
Unimpressed: ‘Good lord the place is just a haven of show offs,’ one social media user groaned, while another asked: ‘Wouldn’t ya feel funny rolling around with it hanging off ur shoulder?’
Despite usually being found on the shelves of souvenir shops, it seems Australia’s hottest influencers are wearing luxury items emblazoned with the names of tourist destinations simply to make fashion statement.
At the fore of this bizarre trend is P.E Nation founder Pip Edwards, who debuted the ‘Bondi’ version of the Neverfull MM tote on Instagram earlier this month.
Retailing for a whopping $4,650, Pip’s ‘Bondi’ bag features a pink and yellow gradient design, and is adorned with a hibiscus-themed keychain.
Sartorial risk: At the fore of this bizarre trend is P.E Nation founder Pip Edwards (right) who debuted the ‘Bondi’ version of the Neverfull MM tote on Instagram earlier this month
Would you wear it? Retailing for a whopping $4,650, Pip’s ‘Bondi’ bag features a pink and yellow gradient design, and is adorned with a hibiscus-themed keychain
Pip bragged about her new purchase, posting several photos of the bag online.
The activewear guru, 41, also shared a picture of herself posing with the Louis Vuitton paper shopping bag she’d used to carry the tote, captioning the post: ‘Easter bunny goodness.’
It’s unclear whether Louis Vuitton will extend its product offering to include the names of other Australian beach destinations, such as Cronulla or Surfers Paradise.
Swag: Pip bragged about her new purchase, posting several photos of the bag online
Treating herself: She also shared this picture of herself posing with the Louis Vuitton paper shopping bag she’d used to carry the tote, captioning the post: ‘Easter bunny goodness’
