Nazareth Black, CEO de Zacua

Being a woman and being in charge of a company where the industry has been led by men has not been easy, but the tenacity, the desire to get ahead and open the way for more women to join the labor market has made Nazareth BlackCEO of Zacua is one of the five leading women in the automotive industry in Mexico.

“To be a leader for a long time, I was crazy about movies,” says Nazareth in an interview during her participation in INCmty, who started in the automotive industry 18 years ago with the creation of Car Fast, a marketplace car sales.

Back then talk about ecommerce of vehicles was crazy, especially since the industry hadn’t changed.

Nazareth, a teenage mother, from a family with few resources and with family violence, says that being a woman in a sector dominated by men, she realized that the most difficult thing was to make a name and a reputation. “I decided that every privilege that I was conquering had to be use it so that more women came to work in the sector and that they had things a little simpler than me”.

Now he is in charge of Zacua, a Mexican company that makes electric cars assembled in Puebla, mainly by women.

Safe spaces for women

The company seeks open safe spaces, since women are exposed to harassment and that they are not given a space just because they are women. The objective is to create an environment where they can raise their hands and compete for space and that they do not feel that someone is asking them for something to give them the opportunity: that it is their talent that allows them to grow.

“We don’t want to give them spaces just because they are women, but we don’t want to deny them space because they are women. The results will speak for you and it will be safe because nobody is going to ask you for anything so that you can function”.

The directive says that it seeks to create an equitable and balanced company. “We cannot banish the man from the project, because we are going to fall into the same thing that we want to avoid. We have to learn to collaborate”.

The company

The company launched a limited edition of 100 units and it is expected that 70 percent will have been sold by the end of the year. The goal for 2023 is to present the second model, with more developed technology.

Nazareth says that the very Mexican and the thirst to take the country to another level has promoted the project. “We want our country to be seen in a different wayThat encourages us to move forward whenever the issue is complicated by something.”

Mexico has a proven global capacity and reputation within the sector, “but always being someone else’s workforce. If we’re that good, let’s get into a different step, to develop technology.”