Sand there are two brands that sell in the NBA those are the Lakers and LeBron James. Two names that go hand in hand for three seasons and that have turned the Los Angeles franchise into a real lode in which everyone wants to participate in one way or another.
It is the case of Bibigo, a Korean food company, which has assumed the gap left by Wish in the Los Angeles team shirt and has become a sponsor of the Californian team due to the not inconsiderable figure of 100 million dollars.
The new contract signed by the Lakers with Bibigo will be for five seasons and the Los Angeles team will receive $ 20 million annually, between 6 and 8 million more than Wish had paid him so far, according to the Los Angeles Times.
“The Lakers are the number one team in sports; they are more than a basketball team. The Lakers, globally, are a cultural cone, especially for young people, “said Wookho Kyeong, director of marketing for CJ CheilJedang, Bibigo’s parent company.
For his part, Tim Harris, president of business operations of the Lakers, has stated that “now you can use the logos of the Lakers around the world to improve, explain and promote your association.”