Cwith enormous differences, Tom Brady has traveled the same path Michael Jordan rocked the sports world 27 years ago. And through which many other great world athletes have also traveled: come out of retirement suddenly.
Among the most media stars of all time who have decided to return, without a doubt Jordan y Brady They top the main rankings for any fan. That is why a journalist of the prestige of Alex Kennedy has done the exercise of compare the way in which both ‘Air’ and the best ‘quarterback’ in history They decided to communicate to the world their return to activity.
March 18 1995 Michael Jordanwho had shaken the foundations of the NBA with the announcement of his retirement after winning the ring in 1993, once again shocked the world by announcing that he was playing again and that he was returning to the games. Chicago Bulls. And she did it with a fax message as short as it was direct: “I’m back (I’m back)“.
Almost 27 years after that, Tom Brady starred in his own version of Jordan’s fax announcing his unexpected return to the Tamba Bay Buccaneers from the NFL with a short (not as short as MJ’s fax) and succinct social media message: “These last two months I have realized that my place is still on the field and not in the stands. That moment arrive. But it is not now. I love my teammates and I love my family who supports me. They make it all possible. Back for my 23rd season in Tampa. Unfinished business LFG “. The LFG, by the way, with which Brady closes his message means,”Let’s Fucking Go“, is to say something like “Let’s go, fuck”, an expression that is used in sports.
Both players chose the same time of year to launch their messages. Jordan did it on a Saturday afternoon and Brady did it on a Sunday afternoon. and in both cases they interrupted the normal progress of the NCAA tournaments that take on their greatest role during the month of March.
And neither of them has opted for the press conference, the formula most used by the greatest athletes to communicate that they are coming back, both were owners of the communication of their intentions. As Kennedy tells it, David Falk, Jordan’s agent, said on his day that he had sent ‘Air’ several proposals of communications for him to choose one and the player rejected them all: “I’ll do it on my own“MJ said.
Email wasn’t very popular back then, so Alyson Sadofsky, Falk’s communications director, took care of sending a copy of the fax to each communication medium and communication agency, which meant making the cover, sending the fax and waiting to receive confirmation. The chosen media were various, such as some local Chicago and other national media such as ESPN, Associated Press, The New York Times or The Washington Post. The whole process lasted two hours.
Brady’s case was immediate. Using his iPhone, the seven-time Super Bowl winner put a message on Twitter, Instagram and Facebook that received more than 3.2 million ‘likes’ in a very short time. And, like Jordan’s announcement, Brady’s quickly transcended sports to become news with social impact worldwide.
However, both comebacks cannot be considered a real surprise. Jordan was out of the NBA courts for 528 days: all season 1993-94 and part of the following. Brady has been withdrawn slo 40 of the and a week after announcing his departure, the real possibility of a possible return was already being fed.
Jordan was even a repeat offender when he retired in 1998., after winning his sixth ring, and returning again in 2000 at the age of 38. This only shows that there are players, great stars who are almost legendary, who have a hard time leaving their sports career behind. In any case, 27 years separate Jordan’s return from Brady’sand, announced by fax or message on networks, the world shook then and does now too.