Probably we are before him best television commercial of all times. It is almost a short (2:48 in length) and the content is invaluable. The NBA, to celebrate what will be his 75th anniversary, has created a promo that should go directly to the Hall of Fame for the best ads ever. And occupy a place of honor there.
From the first frame, the NBA logo formed by cloudsEven the bus full of children that runs through a very special neighborhood, the promo is full of legends from yesterday and today. Driven by the act Michael B. Jordan that is introducing the children (and the audience), the characters that we meet and that go through the history of the NBA.
The cameo of NBA players is incessant. Today’s stars like LeBron James, Kevin Durant o Kawhi Leonard join stratospheric legends like Magic Johnson, Larry Bird, Oscar Robertson, Bill Russell o Kareem Abdul-Jabbar. Some show the gesture that made them famous, such as the finger of Dikembe Mutombo, and great is the appearance of Julius Erving saying “Has anyone asked for a doctor?” wave of Dirk Nowitzki throwing a ‘sky hook’ in front of Jabbar.
Through the streets of this fable neighborhood you can see Bill Walton, a Dwayne Wade, a Carmelo Anthony o a Jerry West. Zion Williamson a hoop is loaded and Gary Payton He does what he does best: nag.
A visual wonder for those who lived some or all of these generations of legends that reaches its climax when in front of a mural of Kobe Bryant, Devin Booker gives a shuddering salute of admiration.