Netflix stands up before 10 in this drama about resilience

In its first stage of growth as a publicly traded company, Netflix He built his business on the generation of exclusive world-famous content. The persistent profit moves you enjoyed in Wall Street coincided with iconic productions.

Its first major crisis, just in April of this year, came when it reported a loss in the number of users, forcing it to rethink its strategy. The answer was a new form of subscription for a lower price, but that includes spaces for advertising.

In its third quarter report, presented on Wednesday, the company surprised with a registration of 223.1 million active subscribers worldwide through September, 2.4 million more than in June. Its net and operating profit grew more than expected.

The drop in users came in an environment of increased competition, but now it seems to have found a path to growth, separated from its competition. In a letter to investors, he estimated that his rivals are outlining operating losses in 2022 in search of more subscribers.

The launch of the new subscription plan will be in November. A month before the offer begins in 12 countries, the company announced that it will no longer forecast new subscribers, although it will continue to report those numbers each quarter. It is his new stage.

jose.rivera@eleconomista.mx