Based on the October 2021 data from the Native Digital Media Ranking, we observe that it was a very positive month for most of the participants in the universe analyzed month by month by El Economista and Comscore. In October, 15 of the top 20 media outlets posted growth from the previous month. If we make the comparison with October 2020, only 9 media within the top 20 had shown growth compared to September 2020.
Grupo El Debate, Capital Digital, Grupo Milenio / Multimedios and Grupo Televisa showed a very outstanding performance, since they all have more than one medium in the ranking and all with growth in October.
Grupo El Debate, MiBolsillo, Soy Carmin, EnPareja, Show.news, NaciónRex and SoyFutbol grew 168, 162, 33, 29, 24 and 1% respectively. In Digital Capital, UnoCero and Sopitas grew 46 and 5% respectively. Grupo Milenio / Multimedios Seventh Entry and Half Time grew 48% and 16% respectively. Finally, at Grupo Televisa, we saw Code Spaghetti grow 20% and Plumas Atómica 14%.
In October 2021 Soy Carmin returned to the top 10 by climbing 12 positions. Another comeback was that of Show.news that with a step up it reached him to be among the first ten positions.
The podium of the ranking remained unchanged with Uno TV in the lead, followed by MedioTiempo and Aristegui Noticias. This month he raised the quota to stay in the top 10 at 400 thousand unique visitors, setting the limit at 2.752 million.
Among the top positions in the ranking, Salud180 was the one who grew the most compared to October 2020 since it did so at triple digits (107%). It was followed by three properties with double-digit growth: Heraldo Deportes (+ 41%), Aristegui Noticias (+ 35%) and MedioTiempo (+ 13%).
In the lower part of the ranking, EnPareja reached its historical maximum with 2.441 million unique visitors in October 2020. For its part, MiBolsillo rose 12 positions to return to the top 20 with a growth of 299% compared to October 2020.
The top 10 of the Native Digital Media Ranking in October 2021, measured by unique multiplatform visitors, was established as follows:
1. One TV: 13,852 million (+ 1% monthly)
2. MedioTiempo: 6,147 million (+ 16% monthly)
3. Aristegui News: 4,459 million (+ 9% monthly)
4. Salud180: 4,239 million (+ 34% monthly)
5. I am Carmin: 3,771 million (+ 162% monthly)
6. SDP News: 3,659 million (-10% monthly)
7. Heraldo Sports: 3,255 million (+ 29% monthly)
8. Kiwilimón: 3,210 million (-7% monthly)
9. SoyFootball: 3,151 million (+ 1% monthly)
10. show.news: 2,752 million (+ 29% monthly)
Positions 11-20 in October 2021, measured by unique cross-platform visitors are as follows:
11. Collective Culture: 2,538 million (+ 89% monthly)
12. The Broken Chair: 2,536 million (+ 10% monthly)
13. EnPareja: 2,441 million (+ 33% monthly)
14. MyPocket: 1,983 million (+ 168% monthly)
15. Atomic Feathers: 1,835 million (+ 14% monthly)
16. Attitude Fem: 1,719 million (+ 50% monthly)
17. Gluc.mx: 1,624 million (+ 5% monthly)
18. Delirious Kitchen: 1,559 million (-14% monthly)
19. Political Animal: 1,416 million (-31% monthly)
20. Gastrolab: 1,355 million (-50% monthly)
The Digital Native Media Ranking carried out month by month by El Economista and Comscore since 2015 analyzes the volume of users of digital native media in Mexico who produce and distribute content, regardless of category (news, entertainment, sports, humor). Only sites whose main distribution and business channels were born in digital formats are taken into account, although they later developed traditional media ventures, such as print, radio or television. The volume of unique users is analyzed on three platforms: smartphones, tablets and desktops.
* Iván Marchant is Vice President of Sales for Comscore México and partner of El Economista for the realization of the Native Digital Media Ranking.