Pantone creates completely NEW shade ‘Very Peri’

Pantone has released a brand new shade as its official ‘Color of the the Year for 2022’ for the first time in its 22 year history.

According to the US branding company, the decision to create a new color and ‘break all traditions’ was to ‘truly reflect the transformative times we are currently living in’. 

The hue is  described as a ‘vibrant shade of periwinkle blue with energizing violet-red undertones’. 

It claims the creation of a new shade symbolizes these ‘unprecedented times of change’ – a seeming nod towards the difficulties posed across the world this year by the coronavirus pandemic.

Pantone previously selected two colors selected two shades for its official Color of the Year for 2021 – ‘Illuminating’ yellow and ‘Ultimate Gray’.

Pantone has released a brand new shade as its official ‘Color of the the Year for 2022’ for the first time in its 22 year history.

Lee Eiseman and Laurie Pressman, the executive director and vice president of the Pantone Color Institute told Real Simple: ‘It embodies a courageous presence and encourages personal inventiveness and creativity.

‘And if there was ever a time historically where we need that—we need that encouragement, we need that uplift.’ 

‘It helps us to embrace the future, the possibilities, as we rewrite our lives,’ 

Pantone selected two shades for its official Color of the Year for 2021 – ‘Illuminating’ yellow and ‘Ultimate Gray’

According to Pantone, they chose’ familiar and steadfast’ blue but injected energy into it by infusing it with ‘dynamic’ violet. 

Pantone’s system of selecting the yearly color trend includes polling designers, manufacturers, and retailers about what colors they plan to use in their products in the upcoming 12 months.

It also looks to the entertainment and film industry, art and fashion world, as well as socio-economics for inspiration.

Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.

Pantone chose Classic Blue as its color of the year for 2020. It picked Living Coral for 2019 and Ultra Violet the year before that.

Pantone chose Classic Blue as its color of the year for 2020 – a shade that is meant to inspire feelings of calm, security, peace, and confidence