Parler cancels its sale to Kanye West for intensifying his anti-Semitic rhetoric

La red social Talk announced this Thursday the cancellation of negotiations for its sale to Kanye Westhours after the American rapper intensified his anti-Semitic rhetoric by professing his “love” for Adolf Hitler.

The musician now known as Ye was in talks with the conservative platform, which said on Twitter on Thursday it had reached “a mutual agreement to end the sale.”

This decision was made in mid-November considering the interest of both parties,” the firm added.

Parler had announced a deal to sell the platform to West in mid-October, more than a week after the rapper’s Twitter and Instagram accounts were banned for his anti-Semitic posts.

But the rapper, who has spoken openly about his mental health, has seen his business relationships unravel in recent weeks as his erratic behavior and anti-Semitic and racist speech spark controversy.

This has cost the artist the loss of juicy commercial agreements with giants like Adidas, Balenciaga y GAP.

On Thursday, he stepped up his rhetoric by praising the Nazis and Adolf Hitler in a confusing live broadcast alongside conspiracy theorist Alex Jones.

Ye, 45, was subject to restrictions on Twitter and Instagram for his posts on several occasions.

Earlier this year, he was banned from posting on Instagram for 24 hours after violating the social network’s harassment policy amid his acrimonious divorce from Kim Kardashian.

Launched in 2018, Parler became a haven for supporters of the former president Donald Trump and far-right users who say they have been censored on other platforms.

Parler has been temporarily removed from the app stores of Apple y Google in 2021 for failing to moderate calls for violence following the attack on the US Capitol by Trump supporters in January.

The two stores were later allowed to return, under the apparent commitment to improve their content moderation systems.