Lifestyle brand Playboy (Nasdaq: PLBY) announced a unique partnership with SuperRare to present the Miami Beach Art Collection live today. Thousands of crypto fans were able to preview an extended version of a digital exhibit at BTC 2021 Miami. MBAC features original projects with artists such as REK0DE and MBSJQ. The first heritage NFT collector will get a free framed limited-edition print from the Playboy Archives. The lifestyle brand is whitelisted as an early adopter on the NFT marketplace’s platform and can curate and release ongoing collections.
Unique, stellar partnership with Decentraland’s Art Week
The collection will be featured during the second annual Art Week by Decentraland (MANA/USD), a virtual art fair featuring leading auction houses and galleries. The team of Decentraland, a decentralized virtual social platform, partnered with Playboy to design a Playboy-branded art gallery in the platform’s Crypto Valley. Decentraland’s users own and govern the platform and can create, experience, and monetize content and applications.
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The Miami Beach-themed space will be fully customized, featuring the five NFTs surrounded by a selection of archive imagery and heritage covers of the magazine as well as tropical colours, palm trees, and a sand- and sea-covered floor. Playboy Chief Brand Officer Rachel Webber commented:
“We’re honoured to join the SuperRare community and so excited to present our first collaboration during Decentraland Art Week. We’ve long admired SuperRare’s curatorial vision and are thrilled to continue Playboy’s legacy as a curator of artistic expression on the platform. We also want to say a huge thank you to the always inspiring and innovative Decentraland team for inviting us to participate in their second inaugural art festival, and for their ongoing creative collaboration.”
SuperRare transacted art worth over $71M in 2020
SuperRare was founded to reinvent art collecting in the digital era. By facilitating collectors and artists worldwide, SuperRare has bought and sold art works worth more than $71 million in 2020. On occasion of the partnership, SuperRare CEO John Crain said:
“I’m super excited for SuperRare to be partnering with Playboy. NFTs are a new medium for artists and it’s great to see Playboy join the ecosystem.”
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