Arab platforms witnessed calls and campaigns to boycott some international brands. Because of its support or the support of its agents in Israel for the Israeli government and the Israeli occupation army in its aggression against the Gaza Strip.
Since the operation Al-Aqsa flood Which I launched Izz al-Din al-Qassam Brigades -The military arm of the Islamic Resistance Movement agitationOn October 7, some brand agents in Israel announced their support for the Israeli army in its ongoing aggression against Gaza.
For example, declare a chain agent McDonald’s restaurants American Fast Food Company in Israel announced its support of the occupation army with approximately 4,000 meals per day.
While the Burger King account in Israel also posted pictures of distributing free meals to Israeli occupation soldiers, and wrote on the post in Hebrew, saying, “We went out to strengthen the nation. Our teams are working hard to continue donating thousands of meals to our heroes. Burger King sends condolences to the families of the victims.”
For its part, Domino’s Pizza published video clips of the Israeli flag, commenting on it in Hebrew, “Who can defeat us?” It also published video clips of the distribution of pizza to the occupation soldiers.
Pizza Hut and Carrefour stores in Tel Aviv also provided support to the Israeli army in its aggression against the Gaza Strip, which has been besieged for 17 years.
With the spread of pictures and clips of agents’ support for the Israeli army, the pioneers of the virtual world in the Arab world began publishing the brands that should be boycotted, and alternatives to them in local markets.
Boycott campaign for Bnai Zion products
Products and alternatives
The least you can do is not pay your money to kill your Muslim brother
– Waheed Elhossiny (@WaheedElhos1988) October 29, 2023
We hope that all business and financial owners will boycott the import of products whose countries support the occupation and invest in local products, and that the owners of brands that support the occupation will immediately replace them with local projects, and everyone will support them! Economic pressure is very important right now
— Duaa Hammad (@Duaa_Hammad) October 30, 2023
Even the owners of local companies and cafes began looking for alternatives to products that support the Israeli occupation, and Al Jazeera Net contacted Abdullah Al-Mulla, owner of a company in the food and restaurant field. We asked him about his role in boycotting products that support the Israeli occupation, and he replied that boycotting is a duty, and that he encourages buying local products from Islamic countries.
Popular campaigns were accompanied by those working in an organized manner, seeking to direct the boycott to the companies that most support the Israeli occupation.
The Boycott Israel Movement (BDS), a movement concerned with monitoring brands that provide support for Israel, previously launched several campaigns calling for an economic boycott of international brands that support Tel Aviv.
For example, the sportswear company Puma, which sponsors the Israeli Football Association, which includes teams affiliated with settlement clubs established on Palestinian land.
AXA Insurance Company, which invests in the Israeli banks Leumi and Discount, which are included in the United Nations list of commercial companies involved in supporting and financing illegal settlements.
In turn, the Boycott Israel Movement monitored the publications of agents supporting the occupation army, and launched a campaign to boycott these signs. She said in a post on her Facebook page:
“There is no doubt that many global companies, and within the global structure of the economy (racial capitalism), are partners in the genocidal war that the Israeli enemy is waging today against our people in besieged Gaza.”
She added, “Some of these companies are linked to the Israeli economy to varying degrees. All popular attempts in our region to make these parties pay the price for their involvement and support for the Israeli enemy are valid efforts, as they use the weapon of boycott to declare their explicit position on parties that supported the extermination of our people in the besieged Gaza Strip.”
It indicated that it “depends in its work on the principle of targeted boycott. It encourages continued pressure on the parties that support the Israeli occupation state and its genocidal war on our people in Gaza, and we place in your hands a number of these companies whose names emerged during the frenzied propaganda campaign against our people,” as she put it. Statement.
Indeed, the new campaign of the boycott movement witnessed widespread interactions on communication platforms in the Arab world, where tweeters praised the role played by the boycott movement.
While others called for the boycott campaign to continue even if the ongoing aggression against Gaza ends, according to some tweets.
The campaign to boycott the purchase of products that have anything to do with the Zionist entity is a very nice idea, especially things that can be replaced with local products.
It is not necessary to boycott it, but to stop consuming it completely.
If the regimes do not have the power and ability to impose sanctions, the individual or group has the ability to do so.
— Amin SAIGHI (@amsaighi) October 29, 2023
So as not to deny everyone’s efforts
Very nice boycott campaign for Western products
This is a call for the local and Arab producer to activate quality and flavor so that it becomes constant in the consumer’s mentality as a marketing opportunity that will not be repeated.
Drink refrigerators, instead of keeping them in place and writing a boycott, empty them and write a boycott
Keep it up, God bless you#Abu Obeida
— kasasbeh (@m_kasasbeh1) October 29, 2023
To explain more about the concept of the boycott and its purpose, Al Jazeera Net contacted the General Coordinator of the Boycott Israel Movement, Mahmoud Nawajaa, and asked him about the goal of the targeted boycott, and what is the desired benefit from it in the long and short term? How did the campaign resonate at the Arab and international levels?
He responded by saying, “The boycott aims primarily to impose isolation on the Israeli settler colonialism and apartheid regime, so that it submits to the rights of the Palestinian people and stops violations,” as he put it.
Mahmoud pointed out that the boycott takes several forms; Such as: economic, cultural and academic boycott, and tactics that force international companies involved in violations against the Palestinian people to withdraw their investments from Israel.
He added that the boycott aims to weaken these companies, as well as weaken the occupation economically, and described the boycott as “a form of resistance and civil disobedience against colonialism.”
Regarding the expected benefit from the campaigns and their repercussions at the Arab and global levels, the general coordinator of the boycott of Israel movement said that the popular interaction is unprecedented, especially at the Arab street level against companies involved in supporting the Israeli occupation, and that the boycott takes different forms and levels.