Paris Saint-Germain (PSG) announced a multiyear partnership with crypto.com, the fastest growing crypto exchange in the world. Apart from becoming the club’s official cryptocurrency platform partner, crypto.com will also release exclusive Non-Fungible Tokens (NFTs) on its native NFT platform, crypto.com/NFT, Invezz learned from a press release.
Unparalleled international appeal
PSG boasts players like Lionel Messi, Sergio Ramos, Achraf Hakimi, and Nuno Mendes and enjoys unparalleled international appeal. The partnership with the leading crypto exchange was a logical next step. With more than 10 million users worldwide, crypto.com is in the top ten of finance apps in both Google Play and the App Store.
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Marc Armstrong, Chief Partnerships Officer, Paris Saint-Germain, commented:
“We are delighted to welcome Crypto.com to the Paris Saint-Germain partner family. We share the same passion for innovation and the same ambition to reach the very top. With this partnership Paris Saint-Germain demonstrates once more it’s vision and leadership as a pioneer in areas such as lifestyle, esports and digital. It is an exciting time for Cryptocurrency and we cannot wait to work with Crypto.com to bring new experiences to all of the club’s fans.”
Fastest growing platform with most popular crypto card
Crypto.com is not only the fastest growing crypto platform worldwide, but also the issuer of the most popular crypto card in the world. It has users in more than 30 countries. The exchange will pay a large portion of the sponsorship fee using Crypto Coin (CRO/USD), their own native token. This is unprecedented for an agreement of such magnitude.
A history of global partnerships
Crypto.com is also an industry leader in sports partnerships with collaborations with Formula 1, UFC, and Lega Serie A. They were also the first to partner with an NHL team, which happened earlier this year.
Crypto.com co-founder and CEO Kris Marszalek commented:
“Our mission since day one has been to accelerate the world’s transition to cryptocurrency. We do so by finding the best partners in the world, and Paris Saint-Germain is second to none. Between the brand visibility, stadium and team access, and collaborative development of NFTs, I have no doubt we’ll create new and exciting experiences for football fans around the world.”
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